We use cookies to ensure the best experience on our website. [Privacy Policy](/company/privacy-policy).

Cookie Consent

Scientific Research

Training and skills assessment

Consumer research and user experience

Automotive

Extended reality - XR

Personal computing - PC

Healthcare technologies

wave.png

Browse all solutions

Solutions

Eye trackers

Software

Integrations

Consulting services

Gaming

Product finder

Products

Get started

Resources

Looking for help?

Learn and support

About us

Discover

Corporate

Work at Tobii

Company

Contact

UX and insights

Aerospace and tactical training

This is Tobii

Training and education services

EdTech

Our resellers

Our partner network

Fields of use

Screen-based

Scientific research

Surgical robotics

Resource center

Blog finder page

What is attention computing?

PC and screen-based

Press releases

Future work life

Why choose Tobii

IP licensing

System optimization

Events

Device optimization

Academic marketing and consumer research

Certifications

Privacy policy

Search

Nonhuman primate 

Tobii Discover

Applications and developer kits

Contact us

Product Finder

Customer integration 

Shopper research

Equipment inspection and patrol 

Data quality

Tobii eye tracking data transparency policy

Accessories

Operations and maintenance

Visual inspection

Tobii Lens Technology

Human factors and engineering

What can you do with eye tracking?

Tobii DMS

UX research

Learning and education 

Packaging research

Healthcare technology

Global offices

XR headsets

Reading and language

Personal computing

Extended reality

Tobii Pro Glasses 3

Funding support services

Tobii Pro Lab

Support

Medical training and simulation 

Scientific publications

Psychology and neuroscience research

Developmental psychology

Sticky by Tobii

Tobii Horizon

Advertising research

Tobii Insight Services

Clinical research

Assembly

Automation and digital transformation

Driver experience

What is eye tracking?

Tobii-Pro-mobile-testing-analysis-gazeplot.jpg

User testing with eye tracking goes mobile

How advertisers are using eye tracking to reframe their understanding of advert attention. 

Tobii-Pro-Sticky-reimagining-attention.jpg

Reimagining attention: Boosting advert effect with eye tracking insights 

Tobii-Pro-Sticky-reimagining-attention-blog.jpg

Provide your clients with more effective mobile advertising campaigns. Let online eye tracking help you really understand advertising attention and effect.

Boosting advertising attention with eye tracking insights

Boosting advert effect with eye tracking insights

Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers. 

Tobii-pro-nano-shopping-online.jpg

Eye tracking and UX testing: when, how, and if you should use it.

Explore some methods of best practice for running UX tests. How you can apply eye tracking for even better results. We answer your questions.

4 tips on using eye tracking for UX testing - Tobii

Eye tracking and UX testing

The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials. 

Tobii-pro-Sticky-emotion-analysis.jpg

Amplify advertising effect using facial emotion recognition

Tobii-pro-Sticky-emotion-analysis-webcam-eyetracki.jpg

Tobii-pro-Sticky-emotion-analysis-webcam-eyetracking.jpg

With facial coding and web cam eye tracking you can test advertising concepts for their emotional impact. Get a more accurate view of how your ads perform. 


How to test advertising concepts for emotional impact

This research spotlight focuses on two esteemed researchers as they present their work in areas where eye movement data has been applied - driving and user experience. 

November 5, 2020  

60 min

English

Free

Tobii-Pro-Glasses-3-driving.jpg

Using eye movements to understand driving behavior and user experience

Dr. Alex Chaparro & Dr. Barbara Chaparro discuss eye tracking used to see what people view in driving scenes and data used to better understand UX.

Using eye movements to understand driving behavior & UX 

Erica Wayne

Event host

Dr. Alex Chaparro directs the Aging, Perception & Performance Lab (APPL) at Embry-Riddle Aeronautical University which investigates aging, perception, and performance of complex everyday tasks like driving. Currently, he is investigating how age-related changes in vision affect both driving performance and driver detection of pedestrians. His team also investigates how driver distraction caused by talking or texting on a cellular phone affects vehicle control and driver ability to detect hazards.

Dr. Alex Chaparro

Director of the Aging, Perception & Performance Lab (APPL) at Embry-Riddle Aeronautical University 

Dr. Barbara Chaparro has over 30 years of experience in applied Human-Computer Interaction in both industry and academia. Currently, she leads the research in User Experience (RUX) Lab at Embry-Riddle Aeronautical University, an academic research & consulting lab. Her research interests include the study of user experience (UX) of a variety of products and systems, usability assessment methods, mobile computing, and the UX of mixed reality systems. 

Dr. Barbara Chaparro

Professor at Embry-Riddle Aeronautical University

Speakers

ドライバーのためのデザイン設計

How car manufacturers are using eye tracking to keep us comfortable and safe behind the wheel. 

Tobii-Pro-driver-blogpost.jpg

Designing for the driver

Eye tracking helps car companies improve the automotive user experience and better understand driver behavior. Learn more about designing cars for drivers.

How car companies use eye tracking to keep us safe

Register to watch

Eye tracking is an accurate and unbiased way to capture how users visually interact with your advertisement, whether in the real world or the digital world. We will show you how you can literally see through your consumers' eyes to measure their attention with eye tracking.

February 8,2021

15 min

Tobii-Pro-optizing-consumer-attention-advertising-.jpg

Tobii-Pro-optizing-consumer-attention-advertising-webinar.jpg

Optimizing attention to advertisements with eye tracking

Want to know how your consumer's visually interact with your advertisements? We show you how eye tracking let's you see through the eyes of your consumers.

Optimizing attention to ads with eye tracking

Mike Bartels is the Senior Director of Enterprise. He has a master’s degree in psychology and 12 years of experience within eye tracking research, across a wide range of commercial and academic areas.

Mike Bartels

Senior Director of Enterprise, Tobii

Magnus Linde is a Market Researcher and Co-Founder of Implicit Academy, where he is evangelizing the power of implicit market research. Magnus mixes experiences from senior research positions on both the consultant and the buyer side, and provides his expertise as a close research partner with Tobii.

Magnus Linde

 Marketing Research Specialist, Implicit House

The challenge of online advertising is getting people to engage with your ad. Measure noticeability, engagement, and emotional impact with eye tracking. 

Tobii-online-advertising.jpg

How you can predict advertising success

tobii-pro-sticky-heat-map-espn.jpg

Want to make sure your online advertising is effective? Eye tracking tests your ads on their performance in noticeability, engagement and emotional impact. 

Use eye tracking to get customers to notice your online ads

We take a closer look at the developments in wearable eye tracking that make consumer research easier and more accurate than ever. 

Tobii-Pro-Glasses3-consumer-research.jpg

5 advancements in eye tracking for consumer research

Tobii-Pro-Glasses3-out-in-the-street.jpg

 Advancements in wearable eye tracking technology allow for easier collection of data. Find out how this eye tracking innovation enhances consumer research. 

Curious about how the latest eye tracking technology can help with your mobile device research? Watch the webinar and learn how products from Tobii can reveal powerful insights with your UX projects and make research easier than ever before.

June 24, 2020

32 min

Tobii-Pro-mobile-testing-accessory-ux-research-web.jpg

Tobii-Pro-mobile-testing-accessory-ux-research-webinar.jpg