Human factors and engineering
Human factors and engineering

Understanding how people engage with systems

Measuring human intuition, interaction, and improvements in design is key to understanding the human element when using and developing systems. Eye tracking helps us to see how humans are engaging with each system, machine and process.

Why use eye tracking?

Eye tracking is a scientific research methodology used to understand human cognitive abilities and behavior as humans are interacting with systems, devices, vehicles, and objects or events in the surrounding environment. Eye tracking methodology is also used for research purposes to understand, for example, the behavior of engineers, programmers, or physicians while analyzing technical systems and during problem solving.

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What you can measure with eye tracking

Our solutions capture and analyze human-system interactions to deliver objective measurements and behavioral insights for use in design and ergonomics, for example, as well as developing usability, efficiency, and safety features. Eye tracking data can be extrapolated into:

  • Visual attention

  • Attentional allocation

  • Cognitive load and engagement

  • Judgement

  • Decision making

Areas of human factors and engineering research

Medical training in healthcare

Decision making

Industries: Healthcare and transportation

Eye tracking is applied to assess:

  • Clinical decisions

  • Medical simulation

  • Traffic safety

Computer engineering

Design and development

Industries: Mechanical engineering, civil engineering, and computer engineering

Eye tracking is applied to assess:

  • Device usability

  • Navigation / wayfinding

  • Architecture

  • Equipment design

view from the cockpit of an airplane

Cognition and understanding

Industries: Aviation, automotive and space exploration

Eye tracking is applied to assess:

  • Human computer interaction

  • Driver research

  • Spatial cognition

  • Signal processing

Related content

Scientific publications

Did you know that over 12,000 scientific publications feature Tobii eye tracking technology? Discover the latest trends in eye tracking for Human factors and engineering research by exploring our scientific publication library.

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Enabling success

Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.

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Tobii Funding support services

Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology

Tobii Connect

Tobii Connect

Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.

Tobii Academy

Tobii Academy

Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.