Decision making
Eye tracking is applied to assess:
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Clinical decisions
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Medical simulation
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Traffic safety
Industries: Healthcare and transportation
Human factors and engineering
Understanding how people engage with systems
Measuring human intuition, interaction, and improvements in design is key to understanding the human element when using and developing systems. Eye tracking helps us to see how humans are engaging with each system, machine and process.
Why use eye tracking?
Eye tracking is a scientific research methodology used to understand human cognitive abilities and behavior as humans are interacting with systems, devices, vehicles, and objects or events in the surrounding environment. Eye tracking methodology is also used for research purposes to understand, for example, the behavior of engineers, programmers, or physicians while analyzing technical systems and during problem solving.
What you can measure with eye tracking
Our solutions capture and analyze human-system interactions to deliver objective measurements and behavioral insights for use in design and ergonomics, for example, as well as developing usability, efficiency, and safety features. Eye tracking data can be extrapolated into:
Visual attention
Attentional allocation
Cognitive load and engagement
Judgement
Decision making
Areas of human factors and engineering research
Design and development
Eye tracking is applied to assess:
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Device usability
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Navigation / wayfinding
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Architecture
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Equipment design
Industries: Mechanical engineering, civil engineering, and computer engineering
Cognition and understanding
Eye tracking is applied to assess:
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Human computer interaction
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Driver research
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Spatial cognition
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Signal processing
Industries: Aviation, automotive and space exploration
Related content
Customer stories
Understanding human behavioral mechanisms to benefit new technology
At Nagoya University’s Institutes of Innovation for Future Society, forward thinking researchers are exploring how human behavioral mechanisms can be understood to benefit new technology.
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Webinars
Eye tracking applications in engineering
Learn how researchers in the fields of engineering and technology are using eye tracking as a research methodology.
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Customer stories
Design improvements revealed by studying human factors
Swedish Civil Aviation Administration uses eye tracking as a skills assessment tool and to identify required system design changes.
Learn moreRelated products
Tobii Pro Glasses 3
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
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Tobii Pro Fusion
Screen-based eye tracker, capturing gaze data at speeds up to 250 Hz. This powerful research system supports from fixation to saccade-based research outside of the lab.
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New! Tobii Pro Spark
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.
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Tobii Pro Lab
Tobii Pro Lab, our eye tracking software supporting screen-based and wearable eye trackers. Guides the researcher through the entire research workflow.
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Tobii Pro Spectrum
This high-performance research system captures gaze data at speeds up to 1200 Hz. A screen-based eye tracker for extensive research from fixation-based studies to micro-saccades.
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Mobile Testing Accessory
A mobile device mounting solution for conducting eye tracking tests with Tobii Pro Nano. It is compatible with most smartphones and certain handheld devices.
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New! The eye tracking starter kit
Kick-off your eye tracking research with our best-in-class hardware and software bundle.
Learn moreHuman factors and engineering research
Unannounced Evacuation Experiment in a High-Rise Hotel Building with Evacuation Elevators: A Study of Evacuation Behaviour Using Eye-Tracking
Mossberg and colleagues (2021) used Tobii Pro Glasses to study evacuation behavior in a high-rise hotel building. The glasses were combined with Tobii Pro Lab to collect data on where participants are looking at to gain information before and during the evacuation. The study results showed that people fixate their gaze on the evacuation signage more often and longer when it is reinforced with a green flashing light.
Correlation Between Physiological and Performance-Based Metrics to Estimate Pilots' Cognitive Workload
Hebbar and colleagues (2021) combined Tobii Pro Glasses 2 and EEG recording to develop a non-invasive technique to estimate pilots’ cognitive workload. The researchers measured pupil size variation and gaze metrics as a proxy of mental workload during different levels of task difficulty and lighting conditions.
Analysis of Drivers’ Eye Movements on Roundabouts: A Driving Simulator Study
Azimian and colleagues (2021) combined Tobii Pro Glasses 2 and Tobi Pro Lab software to record drivers’ eye movements on roundabouts under distracted and non-distracted conditions. The study results showed that cell phone-induced distraction leads to less caution when approaching roundabouts, as indicated by drivers’ fixation duration decrease on the road, and an increase of the pupil size.
Enabling success
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
Tobii Funding support services
Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology
Tobii Connect
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
Tobii Academy
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.
Publications
Lee, A., Chung, H., Cho, Y., Kim, J. L., Choi, J., Lee, E., Kim, B., Cho, S.-J., & Kim, S. G. (2022). Identification of gaze pattern and blind spots by upper gastrointestinal endoscopy using an eye-tracking technique. Surgical Endoscopy, 36(4), 2574–2581.
Ghanbari, L., Wang, C., & Jeon, H. W. (2021). Industrial Energy Assessment Training Effectiveness Evaluation: An Eye-Tracking Study. Sensors, 21(5), 1584.
Fang, H., Xin, S., Pang, H., Xu, F., Gui, Y., Sun, Y., & Yang, N. (2021). Evaluating the effectiveness and efficiency of risk communication for maps depicting the hazard of COVID-19. Transactions in GIS: TG.
de Winter, J., Bazilinskyy, P., Wesdorp, D., de Vlam, V., Hopmans, B., Visscher, J., & Dodou, D. (2021). How do pedestrians distribute their visual attention when walking through a parking garage? An eye-tracking study. Ergonomics, 64(6), 793–805.
Aust, J., Mitrovic, A., & Pons, D. (2021). Assessment of the Effect of Cleanliness on the Visual Inspection of Aircraft Engine Blades: An Eye Tracking Study. Sensors, 21(18), 6135.