Decision making
Industries: Healthcare and transportation
Eye tracking is applied to assess:
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Clinical decisions
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Medical simulation
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Traffic safety
Measuring human intuition, interaction, and improvements in design is key to understanding the human element when using and developing systems. Eye tracking helps us to see how humans are engaging with each system, machine and process.
Eye tracking is a scientific research methodology used to understand human cognitive abilities and behavior as humans are interacting with systems, devices, vehicles, and objects or events in the surrounding environment. Eye tracking methodology is also used for research purposes to understand, for example, the behavior of engineers, programmers, or physicians while analyzing technical systems and during problem solving.
Our solutions capture and analyze human-system interactions to deliver objective measurements and behavioral insights for use in design and ergonomics, for example, as well as developing usability, efficiency, and safety features. Eye tracking data can be extrapolated into:
Visual attention
Attentional allocation
Cognitive load and engagement
Judgement
Decision making
Industries: Healthcare and transportation
Eye tracking is applied to assess:
Clinical decisions
Medical simulation
Traffic safety
Industries: Mechanical engineering, civil engineering, and computer engineering
Eye tracking is applied to assess:
Device usability
Navigation / wayfinding
Architecture
Equipment design
Industries: Aviation, automotive and space exploration
Eye tracking is applied to assess:
Human computer interaction
Driver research
Spatial cognition
Signal processing
At Nagoya University’s Institutes of Innovation for Future Society, forward thinking researchers are exploring how human behavioral mechanisms can be understood to benefit new technology.
Learn how researchers in the fields of engineering and technology are using eye tracking as a research methodology.
Swedish Civil Aviation Administration uses eye tracking as a skills assessment tool and to identify required system design changes.
Did you know that over 12,000 scientific publications feature Tobii eye tracking technology? Discover the latest trends in eye tracking for Human factors and engineering research by exploring our scientific publication library.
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
Screen-based eye tracker, capturing gaze data at speeds up to 250 Hz. This powerful research system supports from fixation to saccade-based research outside of the lab.
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.
Tobii Pro Lab, our eye tracking software supporting screen-based and wearable eye trackers. Guides the researcher through the entire research workflow.
This high-performance research system captures gaze data at speeds up to 1200 Hz. A screen-based eye tracker for extensive research from fixation-based studies to micro-saccades.
A mobile device mounting solution for conducting eye tracking tests with Tobii Pro Nano. It is compatible with most smartphones and certain handheld devices.
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.