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Find out how the top four criteria — stimulus type, participants, testing environment, and metrics — impact how to choose the best eye tracker for research. 

Attaching Tobii eye tracker to a laptop

How to choose the right eye tracker for your research

How to choose the right eye tracker for your research — the all-in-one guide

Eye tracking reveals the hidden visual demands of elite winter sports, showing how athletes stabilize their gaze, regain visual control, and perform with precision under pressure.

Sports performance

Watching the Winter Olympics through an athletes’ eyes

More and more airports are turning to eye tracking to figure out exactly what’s working (and what’s not) when it comes to signs, directions, and the overall passenger journey. 

Wayfinding Blog post

So many signs, so little time...

So many signs, so little time

Eye tracking opens a new window into human behavior, whether you're exploring attention, decision-making, or interaction, it provides powerful insights that help you understand how people engage with the world around them. 

Cognitive load

Understanding cognitive load with Tobii eye tracking 

Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.  

Man near info board at heathrow - Tobii Pro Glasses 3

How Heathrow airport uses eye tracking to improve wayfinding in Terminal 5

Heathrow airport

How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5

How Heathrow Airport used eye tracking to improve wayfinding

Dr Zoe Wimshurst is a world expert in using the visual system to enhance performance. She works with elite athletes from a wide range of sports including Formula 1 World Champion Max Verstappen and Football player Cristiano Ronaldo. She has also applied her work to military, counter-terrorism teams as well as police forces and large-scale professional service organizations such as NASDAQ. A former elite athlete herself, Zoe has been working with high performance teams for over a decade. She was approached to work as part of the British Olympic Association prior to London 2012 and around this time she also completed her PhD looking at the visual, perceptual and decision-making skills of elite athletes. Since this time, Zoe has continued to research what it is that sets the elite apart from more novice performers and has published several scientific papers in this field. She regularly uses eye-tracking as a way of gaining insight into the mechanisms underlying high performance behaviors. Zoe is a Chartered Psychologist and Vision Scientist exploring and applying how our visual world can impact on our decision-making and performance.


Blog author

Dr. Zoe Wimshurst

This comprehensive guide explores how eye tracking provides a real-time, non-intrusive way to measure cognitive load and unlock insights into learning, decision-making, and performance.

Understanding and measuring cognitive load through eye tracking

Eye tracking was used at Munich Airport to examine signage along several key routes to answer questions about visitor engagement that data on footfall could not.

Munich airport

Munich Airport improves wayfinding

Tobii eye tracking helps golfers improve focus and performance — giving teams a competitive edge at the pressure-filled 2025 Ryder Cup.

Golfing

The science behind the swing: Eye tracking boosts golf performance

The science behind the swing

Thanks to advances in eye tracking and cognitive algorithms, it’s now possible to monitor mental workload non-invasively and in real time. Discover how Tobii and SOMAREALITY are shaping the future of eye tracking.

Tobii Blog

Measuring cognitive load in real time

Coaches can use eye tracking to train not just where athletes look, but how they look — enhancing gaze stability, saccades, and fixation for better performance under pressure.

Biathlon - sports performance

Gaze matters: Rethinking eye tracking in precision sport

Dr. Biondi focuses on building an eye tracking community through partnerships with researchers hoping to implement eye tracking in their work and by supporting existing customers in acquiring knowledge or additional grants. Dr. Biondi has a Ph.D. in Psychological & Brain Sciences from Texas A&M University and used fNIRS and eye tracking to study the functional organization of the developing human brain.

Tobii Pro employee Dr. Marisa Bondi

Dr. Marisa Biondi

Dr. Marisa Bondi

Lee Waters shares his experience using eye tracking in applied settings to get insights into decision-making processes. 

Referee in ice hockey using eye tracking

Understanding decision-making in sports with eye tracking

Advanced Screen simplifies the design of screen-based eye tracking studies for behavioral research and allows researchers to easily create and control complex experiments. 

Tobii Pro Lab 

Conduct eye tracking studies more efficiently 

This guide will walk you through the questions that are important to
consider when evaluating a new eye tracking system, to help you
choose the right eye tracker for your research. 

Whitepaper banner - Tobii

The all-in-one guide

The all-in-one guide to choosing the right eye tracker for your research

All-in-one guide: Choosing the right eye tracker

Nearly 70% of US travelers rely on airport signage for navigation. Learn how eye tracking can improve airport wayfinding and helps travelers find their way.

Airport wayfinding

How eye tracking can improve airport wayfinding 

In this webinar Dr. Mirjana Sekicki, Tobii, focuses on screen-based eye tracking solutions, and particularly highlights what to consider when formulating a research question.

Tobii Pro Spectrum

A beginner's guide to a screen-based eye tracking study

Woman holding a baby using an eye tracker for child development

Beginner's guide to a screen-based eye tracking study

We share insights on how the power of 3 — know-how, VR, and eye tracking — has enabled SOMAREALITY to build a robust solution for calculating neurological insights.

Human brain

Measuring cognitive load in VR — the power of three

Eye tracking technology significantly enhances wayfinding by providing insights into how passengers interact with signage and navigate through the airport.

Airport wayfinding - signage

How eye tracking technology enhances passenger experience

Laurens is an eye tracking expert with over 15 years of experience. As Global Solutions Architect, Laurens designs and delivers tailored solutions, integrating advanced eye-tracking technology across various sectors and applications. Laurens bridges technical and strategic goals, supports sales activities, and ensures seamless customer integrations. He is passionate about understanding human behavior through technology and driving innovation.

Tobii employee

Laurens Van Den Broek

Dr. Zoe Wimshurst works with some Formula 1 drivers, examining how they gather and use visual information while operating at the very limits of human performance.

Blog - F1 car

How eye tracking and visual insights can give F1 drivers a winning edge

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The Tobii Blog is all about the people and the companies who have used our technology to build innovative solutions, uncover the secrets of cognitive processes, and deepen our understanding of human behavior.

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The Tobii blog

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The Tobii Blog is all about the people and companies who have used our technology to build innovative solutions, uncover the secrets of cognitive processes, and deepen our understanding of human behavior.