See the unseen
Every company tries to capture attention, but few know how to measure it. We show you how user attention is distributed and where the blind spots are throughout your user journey.
Tobii UX Explore
Quick and easy UX testing
Test smarter on smartphones
Test your UX design on the devices people use the most. Wherever they are, whatever they’re doing, understand how participants experience your digital products remotely, in their natural environments.
Overview
What is Tobii UX Explore?
Tobii UX Explore offers quick and easy-to-understand insights about your user experience by letting you see through the eyes of your users.
With our UX testing platform, you’ll access a first-person perspective of user attention, with accurate gaze visualizations, using just the user’s smartphone. Whether improving your e-commerce experience or conducting prototype testing, discover where your design causes unnecessary workload and confusion and make agile adjustments to your user experience.
The importance of mobile testing
Whether a user is browsing a website or navigating an app, the chances are it’s all happening on a smartphone. Let’s look at the numbers:
73% of online purchases are made on smartphones
435k apps are downloaded every minute
1/3 of the average waking day is spent on a smartphone
$320k is spent using smartphones every minute
Why use Tobii UX Explore
Why Tobii UX Explore?
Immediate insights
Back up your design changes with clear, reliable attention data. Tobii UX Explore lets you make agile and confident decisions that you can stand by, minimizing the risk of wasteful and costly alterations. It’s lab-quality insights without the lab.
The need for speed
Tobii UX Explore lets you set up your test in minutes, distribute the task to participants, and get the results back seconds after completion. Make quick changes and keep your momentum!
Anyone, anywhere
See how participants behave naturally wherever they are, test users across the world, and do it all through the smartphone’s in-built camera! It’s easy, efficient, and end-to-end!
Applications
Applications for Tobii UX Explore
E-commerce user journey testing
Find out how users experience the design, navigation, and flow of your e-commerce platform. Uncover potential usability problems early-on and see how your product compares to competitors.
Prototype testing
Get early insights into the usability challenges of your app to save time and money on engineering work later on. Compare your different design alternatives to pick the best option for users, and discover the expectations, distractions, and intentions that your app design causes.
How it works
How does a Tobii UX Explore study work?
With Tobii UX Explore, we make it easier than ever to get deep user insights into your design and consumer journey. In fact, there’s just three key steps to a successful Tobii UX Explore study.
Testimonials
Tobii UX Explore is a game changer for measuring attention on smartphones. I am astonished by the accuracy and reliability of the solution
Philipp Reiter
PARTNER & COO OF EYE SQUARE
FAQs
Frequently asked questions
Have questions about Tobii UX Explore? Visit our FAQs to learn more.
Sign up for a free trial - Tobii UX Explore
Gather reliable insights about your audience. Sign up for a free trial of Tobii UX Explore today.
Want to run a quantitative study?
We also offer eye tracking software tools for large-scale, quantitative studies. Why not check out Sticky by Tobii where you can test your ads and packaging on hundreds of participants across the globe!
Related content
blog
Building user empathy with attention data
In this blog post, we delve into the power of attention data, particularly how tools like Tobii UX Explore are offering valuable insights into user behavior.
Learn more
Report and papers
Empowering UX design with attention data
In this sample report, you’ll see data and insights from a range of UX studies focusing on mobile app design, web design, prototype testing, and in-store navigation.
Learn more
blog
Eye tracking and UX testing: when, how, and if you should use it.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.
Learn more