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Customer story
Optimize weather forecast performance
A National Oceanic and Atmospheric Agency (NOAA) eye tracking study
Eye tracking is used by the National Oceanic and Atmospheric Agency (NOAA) to determine what forecasters focus on, what their gaze captures and what information is most important to them.
Background
The National Oceanic and Atmospheric Agency (NOAA) uses eye tracking to understand how forecasters handle increased amount of data. Eye tracking reveals what forecasters focus on, the frequency of their gaze, and what type of information is most important to them. By using eye tracking the team got a deeper understanding of how forecasters think during the weather warning decision process.
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Method
Watch this video where NOAA shares their experiences of using eye tracking for better understanding forecasters' reading strategies of radar screens.
Conclusion
These insights into forecasters’ decision-making and human–computer interaction can help to design suitable forecast systems and interfaces that will facilitate more accurate information processing.
Written by
Tobii
Read time
4 min
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