Insight Economy report

A guide to better market research

The value of consumer insight on a company’s bottom line can’t be underestimated, but at the same time, businesses face numerous challenges in relation to investing resources efficiently, choosing the right research methods, or turning data into changes that make a difference.

The special interest report “Insight Economy”, published in The Times, provides in-depth knowledge and forward-looking guidance for better marketing research.

Topics covered in the report:

• New methods to understand subconscious consumer behavior

• Opportunities in artificial intelligence

• The value of social intelligence