See the unseen

This demonstration highlights the game-changing features of Sticky by Tobii. This self-service webcam eye tracking platform makes quantitative research simple with time and cost-efficient methods. Test large global panels of consumers on targeted shelves, packs, ads, or webpages.

Eye tracking is an accurate and unbiased way to capture how users visually interact with your advertisement, whether in the real world or the digital world. We will show you how you can literally see through your consumers' eyes to measure their attention with eye tracking.

How advertisers are using eye tracking to reframe their understanding of advert attention.