Gain insight online, from every device
May 22, 2023
In this webinar, we will provide a detailed overview of Sticky by Tobii, an online self-service platform that utilizes webcam-based eye tracking to analyze user attention. Through user case sharing and a comprehensive platform walkthrough, attendees will gain a deeper understanding of Sticky's key features and how they can be used in various scenarios.
Partner and Co-Founder, Implicit House
Magnus Linde is a freelance communications and media analyst with over 25 years of experience in research and analysis from both the consulting and buyer sides. He currently runs Implicit House, a full-service research company specializing in implicit research methods.
Insight Researcher, Tobii
Claudie works as an insight researcher for Tobii. She has a background in cognitive psychology and has experience running insight projects ranging from webcam, and online eye-tracking to in-person research using wearable eye-trackers.
This demonstration highlights the game-changing features of Sticky by Tobii. This self-service webcam eye tracking platform makes quantitative research simple with time and cost-efficient methods. Test large global panels of consumers on targeted shelves, packs, ads, or webpages.Learn more
Eye tracking is an accurate and unbiased way to capture how users visually interact with your advertisement, whether in the real world or the digital world. We will show you how you can literally see through your consumers' eyes to measure their attention with eye tracking.Learn more
How advertisers are using eye tracking to reframe their understanding of advert attention.Learn more