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Webinar

See the unseen

Gain insight online, from every device

  • May 22, 2023
  • Online

Event details

  • May 22, 2023

  • Online

    Online

  • English

  • 9:00 - 10:15 am CET | 3:00 - 4:15 pm GMT +8

Webinar details

In this webinar, we will provide a detailed overview of Sticky by Tobii, an online self-service platform that utilizes webcam-based eye tracking to analyze user attention. Through user case sharing and a comprehensive platform walkthrough, attendees will gain a deeper understanding of Sticky's key features and how they can be used in various scenarios.

Our main objective is to assist clients in identifying consumer attention and spontaneous reactions in a non-invasive manner, without relying on unreliable recollections. Furthermore, this webinar will aid clients in comprehending the comparative value of different ad or shelf placements, as well as determining which placements are worth investing in and which should be avoided.

Computer with gaze blob

Event details

  • May 22, 2023

  • Online

    Online

  • English

  • 9:00 - 10:15 am CET | 3:00 - 4:15 pm GMT +8

The speakers

  • Magnus Linde

    Magnus Linde

    Partner and Co-Founder, Implicit House

    Magnus Linde is a freelance communications and media analyst with over 25 years of experience in research and analysis from both the consulting and buyer sides. He currently runs Implicit House, a full-service research company specializing in implicit research methods.

  • Tobii Speaker

    Claudie Peloquin

    Insight Researcher, Tobii

    Claudie works as an insight researcher for Tobii. She has a background in cognitive psychology and has experience running insight projects ranging from webcam, and online eye-tracking to in-person research using wearable eye-trackers.

Register for the webinar!

Fill out the form to sign up for our webinar and get expert insight on using eye tracking technology for Sticky by Tobii.