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Creative & context testing
Test any type of creative such as product shots, banners, videos, or commercials, either in isolation or place them into realistic layouts and simulate real-world placement.
Sticky by Tobii
Real behavior. Fast answers. Smarter decisions.
Market research platform with webcam eye tracking
Sticky by Tobii makes it easy to test ads, videos, packaging, and digital experiences. Capture visual attention and transform it into actionable insights to optimize creative strategy.
Pre-test your creative designs
Want to get a better return on your marketing investment? Sticky by Tobii is an online eye tracking software and survey tool that analyzes how your creative designs are being received by your target audience, on the devices they use the most. See the impact of ads, packaging, and videos on real people across the globe, delivered online to real users, in isolation and in context.
Features
Key features
Sticky equips you with all the essential tools for attention-driven research — designed to deliver fast, visual, and easy-to-interpret results that help you understand what truly captures consumer attention.
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Shelf
Upload your product images and let the platform automatically arrange them on a virtual shelf, randomizing positions to eliminate bias and simulate real shopping scenarios.
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Survey & screening tools
Design custom surveys with multiple question formats, advanced options, and screening tools — or integrate with Alchemer, Qualtrics, and other leading survey platforms.
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Seamless testing on any screen
From clicks to swipes, run studies on desktop and mobile to capture behavior across screen sizes, with intuitive navigation for stimuli.
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Object tracking
Automatically track moving elements in videos. Set up AOIs in a few clicks, measure attention over time, and save time with a simpler UI and smarter tracking algorithm.
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Global reach
Make your study accessible worldwide with fully localized instructions in 37 languages and recruitment across the globe.
Sample results
Sample results
These sample results from Sticky demonstrate how our platform turns raw attention data into an interactive dashboard, equipped with a variety of tools to help you deep dive into the results.
Visual engagement maps
Multiple visualization types show exactly how participants engage with your content, making it easy to spot attention hotspots, ignored zones, and interaction points.
Metrics
Provides detailed AOI metrics to measure visual attention — showing what elements attract it, how quickly they’re noticed, and how much focus they get compared to others.
Mouse clicks
Track mouse clicks to see which elements attract attention and drive action, making it easier to test CTA location, assess layout performance, and understand user intent.
Survey responses
Combine behavioral data with direct feedback. Collect participants’ answers through customizable surveys to understand not just what they did, but why.
Emotions
Emotional analytics reveal how people respond to your media — showing which of the six reactions were activated, what part of the video triggered them, and how intense each reaction was — so you can identify what resonates and improve what doesn’t.
Export
Download your experiment results in multiple formats to get the exact visuals and data you need for easier reporting and analysis.
Solutions
Flexible options for every research need
Add Sticky directly to your workflow with a simple setup — fast, scalable, and tailored to how you work. It’s rapidly deployable worldwide via a single web link, so you’re never tied to lab-based testing.
We do it for you
Our experts handle the full study and deliver clear insights, recommendations, and next steps.
Build it into your system
Integrate the Sticky API with a one-time setup and use it directly within your own platform — whether it is consumer panels, in-house testing, or other environments.
Pay as you grow
Flexible plans for everything from quick tests to enterprise-level research.
Explore your options
Curious about how Sticky can help you achieve your goals?
Want expert advice on which solution fits your needs best?
Our team is ready to answer your questions
and guide you to the perfect fit.
Our customers
Proven quality and integrity
10,000+ studies run globally.
Used by top brands and marketers including Unilever, Nestlé, IPSOS, Neilsen, JP Morgan and Proctor & Gamble.
Based on 20+ years of eye tracking innovation by Tobii.
Academic validation of Sticky’s remote eye tracking accuracy.
ISO/IEC 27001 certified for information security.
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Trusted by leading industries, market researchers and brands
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What took us 6 weeks and $100,000 with a global market research company took 2 hours and a fraction of the cost with Sticky.
Key Account Manager
Customer Department, HL Display Sweden
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
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As a cost-effective solution, Sticky by Tobii allows us to quickly illustrate the impact our creative advertising formats have for our clients.
Dominic Tillson
UK Marketing Director, Azerion
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The COVID pandemic brought us problems – no face-to-face fieldwork and limited ability to travel – and so we turned to Sticky. Our solutions development team collaborated with the team at Tobii to integrate Sticky into our online PACKMASTER tool based on the Forsta interviewing platform to provide a seamless experience for respondents.
Chris Peach
Head of Packaging & Design, Walnut Unlimited
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Sticky by Tobii enables us to get data and insights from digital medias that are very difficult to access otherwise, helping us make better, more educated investment decisions for our clients and make our media optimization efforts more effective across all platforms.
Jacob von Segebaden
Insight Manager, Dentsu Data Labs
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We used Sticky by Tobii in our pilot study to test online advertising effectiveness on smartphones, achieving unique insights into our consumers’ attention and engagement. In the future, we hope these will help us make better investment decisions and optimize ads and packaging for maximum impact!
Jacob Rolland
Marketing Manager, Kiwi
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Sticky by Tobii complements our research toolbox and provides a deeper and better understanding of ad awareness and engagement. When combining eye tracking on mobile with standard brand and ad effectiveness survey questions we get a deeper and more holistic view of ad performance on mobile devices.
Pernille Vermedal Høgh
Head of Insight & Effect, Schibsted
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Discover what Sticky can do for you
Want to see how attention data can elevate your research? Request a free trial — our team will reach out to get you started.
Fill out the form and we’ll show you how Sticky fits your goals and workflow.
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