Creative & context testing
Test any type of creative such as product shots, banners, videos, or commercials, either in isolation or place them into realistic layouts and simulate real-world placement.
Sticky by Tobii makes it easy to test ads, videos, packaging, and digital experiences. Capture visual attention and transform it into actionable insights to optimize creative strategy.
Want to get a better return on your marketing investment? Sticky by Tobii is an online eye tracking software and survey tool that analyzes how your creative designs are being received by your target audience, on the devices they use the most. See the impact of ads, packaging, and videos on real people across the globe, delivered online to real users, in isolation and in context.
Sticky equips you with all the essential tools for attention-driven research — designed to deliver fast, visual, and easy-to-interpret results that help you understand what truly captures consumer attention.
Test any type of creative such as product shots, banners, videos, or commercials, either in isolation or place them into realistic layouts and simulate real-world placement.
Upload your product images and let the platform automatically arrange them on a virtual shelf, randomizing positions to eliminate bias and simulate real shopping scenarios.
Design custom surveys with multiple question formats, advanced options, and screening tools — or integrate with Alchemer, Qualtrics, and other leading survey platforms.
From clicks to swipes, run studies on desktop and mobile to capture behavior across screen sizes, with intuitive navigation for stimuli.
Automatically track moving elements in videos. Set up AOIs in a few clicks, measure attention over time, and save time with a simpler UI and smarter tracking algorithm.
Make your study accessible worldwide with fully localized instructions in 37 languages and recruitment across the globe.
These sample results from Sticky demonstrate how our platform turns raw attention data into an interactive dashboard, equipped with a variety of tools to help you deep dive into the results.
Multiple visualization types show exactly how participants engage with your content, making it easy to spot attention hotspots, ignored zones, and interaction points.
Provides detailed AOI metrics to measure visual attention — showing what elements attract it, how quickly they’re noticed, and how much focus they get compared to others.
Track mouse clicks to see which elements attract attention and drive action, making it easier to test CTA location, assess layout performance, and understand user intent.
Combine behavioral data with direct feedback. Collect participants’ answers through customizable surveys to understand not just what they did, but why.
Emotional analytics reveal how people respond to your media — showing which of the six reactions were activated, what part of the video triggered them, and how intense each reaction was — so you can identify what resonates and improve what doesn’t.
Download your experiment results in multiple formats to get the exact visuals and data you need for easier reporting and analysis.
Add Sticky directly to your workflow with a simple setup — fast, scalable, and tailored to how you work. It’s rapidly deployable worldwide via a single web link, so you’re never tied to lab-based testing.
Our experts handle the full study and deliver clear insights, recommendations, and next steps.
Integrate the Sticky API with a one-time setup and use it directly within your own platform — whether it is consumer panels, in-house testing, or other environments.
Flexible plans for everything from quick tests to enterprise-level research.
Curious about how Sticky can help you achieve your goals?
Want expert advice on which solution fits your needs best?
Our team is ready to answer your questions
and guide you to the perfect fit.
10,000+ studies run globally.
Used by top brands and marketers including Unilever, Nestlé, IPSOS, Neilsen, JP Morgan and Proctor & Gamble.
Based on 20+ years of eye tracking innovation by Tobii.
Academic validation of Sticky’s remote eye tracking accuracy.
ISO/IEC 27001 certified for information security.
Want to see how attention data can elevate your research? Request a free trial — our team will reach out to get you started.
Fill out the form and we’ll show you how Sticky fits your goals and workflow.