How webcam eye tracking is a game-changer for consumer research
March 24, 2021
In this session, you’ll see how to easily set up a research project using Sticky by Tobii. We’ll dive into the features for gaining maximum consumer insights, like emotion analysis and more. We’ll also explore the tools for quantifying, visualizing, and analyzing user attention. You’ll also see some sample studies testing image advertisements and video commercials.
Senior Research Manager, Tobii Insight
Shannon Finetto is a Senior Research Manager on the Tobii Insight team. She has worked with the Sticky platform for 8 years with experience in Insight Research, training & support and product development.
Research Analyst, Tobii Insight
Jillian Leites is a research analyst with the Tobii Insight Team. She has experience with eye tracking research, training, and support.
The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.Learn more
How advertisers are using eye tracking to reframe their understanding of advert attention.Learn more
Curious about how the latest eye tracking technology can help with your mobile device research? Watch the webinar and learn how products from Tobii can reveal powerful insights with your UX projects and make research easier than ever before.Learn more