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1. Capture
View the visual behavior of a person performing a task in a natural setting.
Performance and decision-making
Reveal human performance through visual attention
Whether it’s surgeons in an operating room, pilots in a simulator, or athletes on the field, eye tracking shows how top performers develop skills and complete their tasks through analysis of their subconscious behavior.
Capturing the moments that drive performance
Eye tracking uncovers the split-second shifts in focus and judgment that shape how individuals make decisions, adapt under pressure, and perform in complex environments.
- 72%
of performance breakdowns are
linked to poor attention management
or delayed decision-making. - 66%
of training programs lack insight
into real-time cognitive load
and decision processes.
- 59%
of critical decisions are made with
incomplete situational awareness.
Eye tracking helps you
Understand decision-making
Understanding what motivates someone’s behavior and decision-making is no easy task – especially when they perform complicated tasks in high pressure environments. That’s where eye tracking comes in, letting you witness attention in real-time, play it back, and decode what is happening subconsciously.
Enhance training and education
Develop more effective training tools by incorporating eye tracking into your education and assessment processes. By seeing in real-time what someone is looking at, trainers can see the wearer’s perspective in order to provide immediate, insightful feedback.
Improve knowledge transfer
High performing professionals hold a lot of expertise, most of which is hidden beneath the surface. That means key skills are regularly lost during employee turnover – that means a waste of training time and resources! With eye tracking, you capture the skills that would be lost, and pass them on to the next generation.
How eye tracking works
2. Understand
Watch with gaze overlay to understand what happens while they’re performing the task.
3. Improve
Identify areas for improvement in your processes, environments, or decision-making to level-up skills in your organization.
Technology and expertise
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Tobii Insight Services
Our research consultancy service has the tools and resources to help you to design and run studies that improve performance and decision-making. Our team helps improve efficiency and effectiveness in your training methods by using powerful video documentation of real operator behavior.
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Wearable eye tracking
Built to be lightweight and unobtrusive, our wearable eye tracker is perfect for conducting studies in training scenarios. The wide-angle scene camera shows you exactly what your employees see and do while working without disrupting their natural behavior.
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Glasses Explore
Glasses Explore is our analytical software for Tobii Glasses X recordings. Designed for immediate and easy insights into training and human performance. Visualize behavior, collaborate with colleagues, and tell the user story in a fresh way – no need to be an expert!
Explore our fields of uses
Purchase any of our tech outright and conduct your own study or bring in our consultation team who will advise you on implementing eye tracking.
How do you want to use eye tracking?
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Unlocking the hidden skills of your employees
A sample report of eye tracking insights for specialist workplaces
We believe that the only way to understand and articulate hidden skills
is by capturing and analyzing attention. Download our sample report
to see the insights and visualizations available with an eye tracking study.
Expand your knowledge of human performance
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Contact us
Our team are experienced in applying technology and research expertise for effective eye tracking studies. Let’s talk about how your study might look.