Performance and decision-making

Reveal human performance through visual attention

Whether it’s surgeons in an operating room, pilots in a simulator, or athletes on the field, eye tracking shows how top performers develop skills and complete their tasks through analysis of their subconscious behavior.

Capturing the moments that drive performance

Eye tracking uncovers the split-second shifts in focus and judgment that shape how individuals make decisions, adapt under pressure, and perform in complex environments.

72%
of performance breakdowns are
linked to poor attention management
or delayed decision-making.
66%
of training programs lack insight
into real-time cognitive load
and decision processes.
59%
of critical decisions are made with
incomplete situational awareness.

Eye tracking helps you

Understand decision-making

Understanding what motivates someone’s behavior and decision-making is no easy task – especially when they perform complicated tasks in high pressure environments. That’s where eye tracking comes in, letting you witness attention in real-time, play it back, and decode what is happening subconsciously.

Enhance training and education

Develop more effective training tools by incorporating eye tracking into your education and assessment processes. By seeing in real-time what someone is looking at, trainers can see the wearer’s perspective in order to provide immediate, insightful feedback.

Improve knowledge transfer

High performing professionals hold a lot of expertise, most of which is hidden beneath the surface. That means key skills are regularly lost during employee turnover – that means a waste of training time and resources! With eye tracking, you capture the skills that would be lost, and pass them on to the next generation.

Contact sales to get started

Traditional training methods

Observation‑based assessment
Relies on manuals, videos, and instructor observation to assess performance.
Outcome‑only feedback
Feedback is based on outcomes, not how decisions were made.
Slow skill gap identification
Requires long training cycles to identify skill gaps.
Hard‑to‑scale expertise
Difficult to scale expert knowledge across teams.
Limited attention awareness
Limited visibility into attention, focus, and cognitive load.
Post‑training evaluation
Training effectiveness evaluated after the fact.

Training with Tobii eye tracking

Objective performance insight
Uses objective gaze data to understand how learners actually perform tasks.
Decision‑making visibility
Reveals visual strategies behind expert and novice performance.
Faster skill development
Shortens training time by pinpointing where attention breaks down.
Scalable expert insight
Captures expert visual behavior and turns it into reusable training insights.
Real‑time attention measurement
Measures attention, workload, and situational awareness in real time.
Continuous, data‑driven improvement
Enables data‑driven improvements during training and skills development.

How eye tracking works

1. Capture

View the visual behavior of a person performing a task in a natural setting.

2. Understand

Watch with gaze overlay to understand what happens while they’re performing the task.

3. Improve

Identify areas for improvement in your processes, environments, or decision-making to level-up skills in your organization.

Technology and expertise to elevate decision-making

Our managed services

Our research consultancy service has the tools and resources to help you to design and run studies that improve performance and decision-making. Our team helps improve efficiency and effectiveness in your training methods by using powerful video documentation of real operator behavior.

Tobii Insight Services

Wearable eye tracking

Built to be lightweight and unobtrusive, our wearable eye tracker is perfect for conducting studies in training scenarios. The wide-angle scene camera shows you exactly what your employees see and do while working without disrupting their natural behavior.

Tobii Glasses X

Glasses Explore

Glasses Explore is our analytical software for Tobii Glasses X recordings. Designed for immediate and easy insights into training and human performance. Visualize behavior, collaborate with colleagues, and tell the user story in a fresh way – no need to be an expert!

Glasses Explore

Explore our fields of uses

Purchase any of our tech outright and conduct your own study or bring in our consultation team who will advise you on implementing eye tracking.

How do you want to use eye tracking?

Training and skills assessment

Assembly

Accelerate training, ensure consistency between different workers, and improve standard operating procedures on the assembly line.

Training and skills assessment

Visual inspection

Enhance visual inspection with eye tracking and shorten training times, improve detection of faults, and ensure consistent standard operating procedures.

Training

Aviation and space

For operators working in cockpits, control rooms, and other critical environments, situational awareness is vital to making the right decisions.

Training

Medical training and simulation

Eye tracking enhances simulated healthcare environments by revealing how clinicians focus, prioritize, and respond under pressure.

Unlocking the hidden skills of your employees

A sample report of eye tracking insights for specialist workplaces

We believe that the only way to understand and articulate hidden skills
is by capturing and analyzing attention. Download our sample report
to see the insights and visualizations available with an eye tracking study.

Access the report

Expand your knowledge of human performance

Eye tracking as a way to illustrate surgical methods and assess students’ learning

“This is the first time we can actually get data on visual human information collection…and we can use this data to optimize training procedures, we can also optimize operative procedures.

Eye tracking as a way to illustrate surgical methods and assess students’ learning

Read the story

Measuring visual performance in the foundry for H&H Castings

Denso halves training time thanks to eye tracking

Reducing mix-ups on a pharmaceutical packaging line

Studying human performance and attention at NASA Langley Research Center

Pigeon Global reduced the training time of their visual inspectors by 80%

See how you can improve your Standardized Work

The new way to train a workforce – just by looking

Contact us

Our team are experienced in applying technology and research expertise for effective eye tracking studies. Let’s talk about how your study might look.

Get in touch