Succeet22

Why attend?

Do you work with products or services related to market research, insights, surveys, or data analytics? Are you thinking about attending succeet22? We will be there too, showcasing eye tracking and the many insights it reveals about shopper behavior. Because it captures consumer attention, eye tracking provides you with additional data streams to, for example, determine ideal product placement, optimize user experiences, and design effective advertising.

Join us

Get your code for a free ticket below. Drop by booth number 106, where you can try out our equipment, and see for yourself what captures your attention. And don’t miss out on our talk on capturing deep consumer insights.

About our talk

Capturing deep consumer insights with eye tracking and attention data

Customer behavior doesn’t always play out the way we expect, and it can be a real challenge to figure out why. Traditional consumer research relies on interviews and surveys, but there is a better way - attention computing. In this talk, Tom Karppinen from Tobii will explain how the human eye works with memory, demonstrating the added benefit of using eye tracking as a tool for market research for deeper insights. With real examples and studies, Tom will show how eye tracking and attention computing help clients capture unbiased insights into human behavior in-store, when interacting with packaging, or when presented with an ad. You’ll also learn how eye tracking insights lay a robust foundation for effective shopper marketing strategies, as well as how unconscious truths from the consumer can give your company an edge over the competition. We look forward to seeing you there!

Attend for free

Get a code that you can redeem when you sign up.