- Trade show
Oct 21, 2022
10:50 -11:20 CET
Oct 20 - 21, 2022
Do you work with products or services related to market research, insights, surveys, or data analytics? Are you thinking about attending succeet22? We will be there too, showcasing eye tracking and the many insights it reveals about shopper behavior. Because it captures consumer attention, eye tracking provides you with additional data streams to, for example, determine ideal product placement, optimize user experiences, and design effective advertising.
Get your code for a free ticket below. Drop by booth number 106, where you can try out our equipment, and see for yourself what captures your attention. And don’t miss out on our talk on capturing deep consumer insights.
Customer behavior doesn’t always play out the way we expect, and it can be a real challenge to figure out why. Traditional consumer research relies on interviews and surveys, but there is a better way - attention computing. In this talk, Tom Karppinen from Tobii will explain how the human eye works with memory, demonstrating the added benefit of using eye tracking as a tool for market research for deeper insights. With real examples and studies, Tom will show how eye tracking and attention computing help clients capture unbiased insights into human behavior in-store, when interacting with packaging, or when presented with an ad. You’ll also learn how eye tracking insights lay a robust foundation for effective shopper marketing strategies, as well as how unconscious truths from the consumer can give your company an edge over the competition. We look forward to seeing you there!
Get a code that you can redeem when you sign up.
Account Manager for Germany, Tobii
Tom Karppinen supports a wide range of clients from Shopper marketing, Market Research, UX Design, Advertising, and big industry in process optimization on how to get business benefits from human computing and eye tracking. Karppinen has over 10 years of experience in Marketing and advertising before joining Tobii, for global clients in FMCG, Automobile and Technology, such as P&G, Red Bull, Nike, Porsche, Microsoft and SAP.
Sign up for the event now!