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Customer stories
Improving package design for Unilever
Unilever used eye tracking to better understand how customers engage with product packaging in-store.
Tobii Pro Glasses 3
Seeing through the eyes of the consumer
Understand consumers on a deeper level by observing them in-store, at home, or in any other context with Tobii Pro Glasses 3. Let consumers interact with a product or retail environment and observe in real-time, without intruding on their natural behavior.
Consumer research
Consumer research
Consumer research
Tobii Pro Glasses 3 lets you observe your consumers through a first-person perspective, without affecting their natural behavior and decision-making. Find out why your customers make certain choices, how shoppers navigate in-store, and how you can optimize your visual elements to increase conversion rates.
Use cases
Discover how Tobii Pro Glasses 3 are used to improved packaging and product placement.
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Customer stories
Analyzing the visibility of Earth Corporation’s products at the shelf
Earth Corporation uses Tobii eye tracking to visualize the true intentions of consumers and deepen their consumer insights.
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Customer stories
Examining buyer behavior in a car showroom for Toyota
Toyota created a showroom car-buying experience study. Conducting shopper research in a car showroom is essential to help sellers optimize the in-store experience.
User experience
User experience
Tobii Pro Glasses 3 shows you precisely how users experience your design by tracking their gaze patterns as they encounter your product or navigate your user experience in a real-world context. Get access to hidden insights into where users experience hesitation, frustration, or deep flow.
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Use cases
Discover how Tobii Pro Glasses 3 are used to research wayfinding and improve user experience.
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Trusted by
We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
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This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.
Rubén Martínez
HEAD OF SEAT’S SMART QUALITY DEPARTMENT.
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By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
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Want to know more?
Discover the application areas within Consumer research and UX experience.
Chat with an expert
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