Consumer research and user experience
Understand consumers on a deeper level by observing them in-store, at home, or in any other context with Tobii Pro Glasses 3. Let consumers interact with a product or retail environment and observe in real-time, without intruding on their natural behavior.
We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.
Rubén Martínez
HEAD OF SEAT’S SMART QUALITY DEPARTMENT.
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
Tobii Pro Glasses 3 lets you observe your consumers through a first-person perspective, without affecting their natural behavior and decision-making. Find out why your customers make certain choices, how shoppers navigate in-store, and how you can optimize your visual elements to increase conversion rates.
Discover how Tobii Pro Glasses 3 are used to improved packaging and product placement.
Unilever used eye tracking to better understand how customers engage with product packaging in-store. They chose eye tracking because it provides more detail on consumer behavior than traditional methods.
Learn moreEarth Corporation uses Tobii eye tracking to visualize the true intentions of consumers and deepen their consumer insights.
Learn moreToyota created a showroom car-buying experience study. Conducting shopper research in a car showroom is essential to help sellers optimize the in-store experience.
Learn moreTobii Pro Glasses 3 shows you precisely how users experience your design by tracking their gaze patterns as they encounter your product or navigate your user experience in a real-world context. Get access to hidden insights into where users experience hesitation, frustration, or deep flow.
Discover how Tobii Pro Glasses 3 are used to research wayfinding and improve user experience.
Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.
Learn moreSEAT wanted to optimize their infotainment system making it safer and easier to navigate. Their eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.
Learn moreIn order to attract interest in purchasing advertising space, it became important for Osaka Metro to measure the number of people who visually interact with advertisements.
Learn moreGot questions about how eye tracking can enhance your consumer and user research? Fill out our contact form, and someone will get back to you shortly.
