Shopping in a store wearing Tobii Pro Glasses 3
Tobii Pro Glasses 3

Consumer research and user experience

Understand consumers on a deeper level by observing them in-store, at home, or in any other context with Tobii Pro Glasses 3. Let consumers interact with a product or retail environment and observe in real-time, without intruding on their natural behavior.

Trusted by

  • We use eye tracking because it brings insights you may never have thought about.

    Jeroen van der Kallen

    Customer Insight and Innovation Manager Europe, Unilever

    Unilever logo.
  • This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.

    Rubén Martínez


    Customer logos
  • By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.

    Jonas Yden

    Head of Insight & Innovation, Carlsberg Group  

    Carlsberg logo

Consumer research

Consumer research

Tobii Pro Glasses 3 lets you observe your consumers through a first-person perspective, without affecting their natural behavior and decision-making. Find out why your customers make certain choices, how shoppers navigate in-store, and how you can optimize your visual elements to increase conversion rates.

Man shopping in a store using Tobii Pro Glasses 3

Use cases

Discover how Tobii Pro Glasses 3 are used to improved packaging and product placement.

User experience

User experience

Tobii Pro Glasses 3 shows you precisely how users experience your design by tracking their gaze patterns as they encounter your product or navigate your user experience in a real-world context. Get access to hidden insights into where users experience hesitation, frustration, or deep flow.

Person using Tobii Pro Glasses 3 in a driving simulator

Use cases

Discover how Tobii Pro Glasses 3 are used to research wayfinding and improve user experience.



Chat with an expert

Got questions about how eye tracking can enhance your consumer and user research? Fill out our contact form, and someone will get back to you shortly.