Questionnaires often struggle to reach drivers’ most authentic psychological states. The eyes are the window to the mind. When people see images of others in pain, where does their gaze land first? How long does it stay there? These subtle eye movement indicators are forms of implicit cognition that cannot be fully controlled by conscious intention, and they can more authentically reflect a person’s automatic emotional processing pattern.Ma Jinfei, Associate Professor, School of Psychology, Liaoning Normal University
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Customer story
How can eye tracking predict driving risk through empathic responses?
A customer story with Liaoning Normal University
Author
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Murphy Wang
Knowledge Consultant, Tobii
As a knowledge consultant for Tobii China, I popularize eye tracking technology among our nation's scientists and partners in their eye tracking journeys. My vision is to promote the widespread integration of eye tracking technology into the advancement of science.
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