Our experts tested the effectiveness of three prototype package designs for a brand against their current design, seeking to identify the most effective option. Using webcam eye tracking and surveys, their study answered the following questions:
Visibility: How well does each design stand out on the shelf?
Findability: Can shoppers find each design when they seek it?
Communication: Is important branding/messaging noticed?
Appeal: What do consumers think of the targeted designs?
This sample report displays how similar projects can be set up, and the insights you can expect.