Evaluating package design

Report

Evaluating package design

How to design packaging that jumps off the shelf

Resource Details

  • Written by

    Tobii

  • Read time

    6 min

About the study

Our experts tested the effectiveness of three prototype package designs for a brand against their current design, seeking to identify the most effective option. Using webcam eye tracking and surveys, their study answered the following questions: 

  • Visibility: How well does each design stand out on the shelf? 

  • Findability: Can shoppers find each design when they seek it? 

  • Communication: Is important branding/messaging noticed? 

  • Appeal: What do consumers think of the targeted designs? 

This sample report displays how similar projects can be set up, and the insights you can expect. 

Download the report

Resource Details

  • Written by

    Tobii

  • Read time

    6 min

    Resource type

    • Report

    Tagged products

    • Tobii Insight

    Tagged solutions

    • Packaging research

Download the full study

Please fill out the form to download the sample report.