Eye tracking insights in UX research Q1 2025

Digital payment systems present usability challenges for older adults, and metaphorical icons may facilitate their learning and use of these systems. This study investigated how graphic and textual metaphors affect older users' understanding of action and knowledge icons in payment interfaces. Behavioral experiments combined with eye-tracking measurements were utilized. The findings suggest that employing appearance-resembling metaphor and metaphorical labels for action icons can significantly enhance icon readability, reduce cognitive load and uncertain...Show more

• Tobii Pro Spectrum
• Tobii Pro Lab

The perceived visual complexity of a website immediately and persistently impacts the user experience. However, existing visual complexity research methods in the literature are not suitable for agile website development, often associating visual complexity with website structure and requiring advanced programming skills and large participant samples. This study proposes an accessible, definition-independent method to evaluate website complexity using multiscale entropy analysis of physiological signals. Our results show that the multiscale entropy deriv...Show more

• Tobii Pro X2-60 / X2-30
• Tobii Pro Studio

The purpose of this study is to explore the correlation between eye movement metrics and user emotional experience metrics during the user’s process of using the interface in a task-oriented manner through an eye-tracking study. Fifty-four participants were recruited, who were divided into two groups and asked to complete the same task using two different sets of interfaces. The two sets of interfaces were proved to have differences in the emotional experience of users before the experiment. The participants’ eye movement data were recorded as they opera...Show more

• Tobii Pro Fusion
• Tobii Pro Lab

In the era of expanding digital information, optimizing display factors has become increasingly critical for human–computer interaction. However, the broader impacts of background colour and line spacing on interfaces with different character types, under controlled luminance contrast remain underexplored. This study investigates the effects of background colour and line spacing on search performance, eye-tracking metrics, and subjective reports across English, Chinese, and numerals in controlled luminance conditions using a pseudo-text visual search tas...Show more

• Tobii Pro Nano

A key user experience outcome for mobile interface designers is search efficiency. Task goals, experience, and salience influence visual searches. Still and Hicks showed that experience with general mobile design patterns can be represented as an attentional map (i.e., appears as a “railroad track” bias). The aim of this research was to examine design patterns that are more specific than an overall generic attentional map. Three common mobile design patterns (checkout, storefront, walk-through) were identified and used to generate specific attentional ma...Show more

• Tobii Pro X3-120
• Tobii Pro Studio

Main tasks of usability experts for Web sites comprise the analysis of user interaction behavior on graphical user interfaces, the discovery of issues, and the derivation of improvements to the interface. The analysis of user interaction behavior and corresponding discovery of issues are made difficult by modern Web interfaces that incorporate dynamic interface elements and that orchestrate complex reactions to user responses. We propose a semi-automated approach for discovering visual stimuli, which capture summarized views of the interface as encounter...Show more

Color is an important attribute of human-perceived human-machine interface (HMI), and it is unclear which color combinations produce the best performance and user experience in visual search tasks. Taking the metro electronic guide screen (MEGS) as an example, the eye-tracking (E-T) device is used to record the pupil diameter and search time, and the Likert scale is used to evaluate the satisfaction and usability, and the influence of the four factors of background hue, saturation, brightness and text color in HMI on user search efficiency and user exper...Show more

• Tobii Pro X2-60 / X2-30
• Tobii Pro Studio