Eye tracking: Enabling developers to create more value

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Companies always look for ways to create value for their customers and consumers. As any new technologies emerge, they look for ways to grasp the opportunity, changing the world and getting the best ROI. XR and eye tracking are no different. Enterprises who embrace them as a foundation of innovation have increased their competitive advantage.

In this presentation, Johan Bouvin, a veteran in eye tracking for 15+ years will look at the applications of eye tracking and its proven business value as eye tracking is becoming a standard. He will discuss how these successful cases inspire more innovations in the XR applications and create value. Developers and practitioners are invited to explore where to leverage eye tracking and XR in enterprise. And where not to.