April 22, 2020
Creating and maintaining a high-performing user experience across multiple touchpoints, digitally and in real life, is not easy for brands and consumers are getting more demanding by the day. During this introductory webinar, we explain how eye tracking can be used as a tool to better understand and improve user experiences, both in and outside the UX-lab.
UX Research Advisor, Tobii
We sat down with Teresia Schullström, a UX designer at Avanza, Sweden's largest online stockbroker, to discuss how the company uses eye tracking in the design and development of their services.Learn more
This research spotlight focuses on two esteemed researchers as they present their work in areas where eye movement data has been applied - driving and user experience.Learn more
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.Learn more