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To reduce training time of novice employees, Denso equipped expert inspectors with eye tracking glasses, revealing visual patterns that explained their exceptional quality and efficiency.

Dr. Karen K. Giuliano leads an interdisciplinary nursing and engineering research team conducting groundbreaking work that combines clinical experience with wearable eye tracking to improve the safety and usability of IV smart pumps.

Empowered by Tobii’s eye tracking technology, researchers uncovered new insights that could shape future flight deck designs and pilot training programs.

Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.

By introducing Tobii eye tracking wearables into inspection training, Kubota gained a way to provide measurable, targeted feedback, supporting continuous improvement and maintaining high product quality.

Using Tobii eye tracking, students at Tongji University gained hands-on experience, developed practical skills, and applied human-centered insights to real-world landscape analysis.

OHB Sweden recently partnered with Tobii to explore how eye tracking could enhance operator training, software implementation and mission efficiency.

Find out how HL Display partnered with Tobii to bring eye tracking insights to their in-store messaging and design.

Unilever used eye tracking to better understand how customers engage with product packaging in-store.

Google partnered with Tobii Insight to find out what people are actually paying attention to while being exposed to advertisements.

Using eye tracking to understand eye movements of workers, H&H Castings used the data collected to enhance the visual performance of their workers, cutting training time by 400 hours/year and improve workplace safety.

Facebook IQ partnered with Tobii Insight to run an in-home eye tracking study to discover what distracts people while watching TV.

Karolinska Institute explored the possibility of using eye tracking as a prospective diagnostic tool for Parkinson’s disease, and their quest yielded exciting results.

How Alpine Esports are using Tobii's Eye Tracker 5 to redefine performance and immersion in virtual racing.

Eye tracking opens a new window into human behavior, whether you're exploring attention, decision-making, or interaction, it provides powerful insights that help you understand how people engage with the world around them.

Coaches can use eye tracking to train not just where athletes look, but how they look — enhancing gaze stability, saccades, and fixation for better performance under pressure.

More and more airports are turning to eye tracking to figure out exactly what’s working (and what’s not) when it comes to signs, directions, and the overall passenger journey.

Observing real human behavior brings nuance, context, and unexpected insights that algorithmic data simply can’t replicate, giving us a genuine edge in market research and usability projects.

Dr. Tim Holmes discusses the importance of understanding the consequences of the Areas of Interest you create for the insights you generate in eye tracking studies.

Evaluate your designs, product displays, digital signs, and packaging in real-world settings using eye tracking to determine their shelf appeal.

Tobii eye tracking helps golfers improve focus and performance — giving teams a competitive edge at the pressure-filled 2025 Ryder Cup.

In the ever-evolving field of autism therapy, eye tracking technology is making a profound impact on how children engage and learn. Discover how BioStream Technologies is one of the pioneers driving this revolution.

We bring together insights from three conversations with Professor Ola Svenson — one of the world's leading experts in the psychology of decision-making — to explore why drivers consistently misjudge their abilities.

Eye tracking allows to non-invasively study mechanisms underlying socio-emotional cognition in great apes that are otherwise unattainable.

Capturing human data using eye tracking in the era of AI matters because we need to dig deep into how someone sees reality, how their conscious and unconscious minds create it.

We're excited to announce that Tobii Head & Eye Tracking support will be available at the launch of Skull & Bones.