Eye tracking insights in UX research Q2 2025

The aim of this study is to determine the individual and interactive effects of several elements (background, model, and promotional information) of im-ages in the context of online shopping to determine the best display method for homepage images of different categories of goods (clothing, household appliances, digital products, and food), where different genders are targeted. Participants are required to browse shopping websites and select their desired products, and eye movement data are recorded during this process. Design guidelines are proposed for...Show more

• Tobii Pro Glasses 3
• Tobii Pro Lab

With the growing usage of the internet, there has been a steady increase in the number of people buying online products ranging from appliances to everyday-use consumer goods. In an online shopping setup, it is difficult for customers to experience the product firsthand in the virtual environment. Many ecommerce platforms provide (a) detailed pictures, 3D models, animations, and videos on their website for customers to explore the product features, and (b) customer reviews and ratings to learn about product performance in different conditions and usage p...Show more

• Tobii Pro Nano
• Tobii Pro Lab

Over the past years, there has been an increasing interest in the design and evaluation of home appliances that have been increasingly interconnected and personalised, integrating visual, auditory, haptic and multimodal interfaces catering to diverse user preferences and contexts. One of the greatest challenges in these human-machine interaction environments is to assess ecological validity in the studies, i.e., approximate the testing environment to real-life situations. Although the alignment between the user’s mental models and response to the environ...Show more

• Tobii Pro Glasses 3
• Tobii Pro Lab

With the ongoing digital transformation of global healthcare services, medical guidance apps have become essential tools for patients, particularly for facilitating online medical appointments. However, inadequate interface designs often lead to increased cognitive load and heightened user anxiety. This study examines the impact of interface interpretability and layout on users’ cognitive load and emotional response during online medical appointment. A 3 × 2 mixed-factorial experiment was conducted with 24 participants, employing Tobii eye-tracking techn...Show more

• Tobii Pro X60 / X120 / T60 / T120
• Tobii Pro Studio

The rapid development of modern technology and the Internet of Things (IoT) has transformed traditional household appliances into interconnected smart home ecosystems. In user interface design, skeuomorphic design mimics real-world objects to create intuitive and accessible experiences, particularly for first-time users, while flat design emphasizes simplicity, functionality, and consistency, which makes it widely adopted in modern smart home devices. However, while both approaches enhance functional usability, their emotional impacts, such as effects on...Show more

• Tobii Pro Nano
• Tobii Pro Lab

As digital technologies continue to evolve, museums are optimizing their websites to enhance online visitor experience and encourage repeat engagement. This study examines user experiences across three widely adopted systems—Panoramic Roaming, Slide Graphics, and Digital Catalog—using a mixed-methods approach combining questionnaires and eye-tracking experiments. Results reveal a discrepancy between eye-tracking metrics and self-reported perceptions, indicating cognitive dissonance between attention-based engagement and subjective satisfaction. While sys...Show more

• Tobii Pro Glasses 2
• Tobii Pro Lab

Objective To examine the effects of message framing and visualization framing on the comprehension of personal health records and subsequent self-care behavioral intention among young and middle-older aged adults. Materials and Methods A mixed design was employed with visualization framing (ie, black line graph, colored line graph, and colored area graph) and age (ie, young and middle-older aged adults) as between-group factors, and message framing (ie, gain and loss framing) as the within-group factor. Forty-eight participants were asked to comprehend ...Show more

• Tobii Pro X3-120

The research objective posed for this study is to investigate the effect of warm and cool color hues on arousal, concentration, and visual attention in digital platforms. As evidenced by the research on color perception in the hospitality industry, the focus on color psychology is relatively modest concerning user behavior in digital platforms. This research addresses this gap by conducting two experiments: an online survey focusing on orientation attention and a laboratory experiment with an eye-tracker device employed to examine discovery attention. Th...Show more

• Tobii Pro X3-120
• Tobii Pro Studio

Emojis are increasingly designed into surveys to intuitively capture users’ emotions and opinions on products and services. Survey design and layout also significantly shape the user experience (UX) of survey takers. However, significant concerns exist regarding emoji misinterpretation, influenced by factors such as age, gender, culture, and operating systems. Despite the growing use of emojis, limited research addresses their effectiveness within bipolar differential rating scales, a common tool in survey design. This paper addresses these concerns by...Show more

• Tobii Pro Fusion
• Tobii Pro Lab

This research examines how the use of the social media TikTok correlates with users’ attention to news reading. In a quasi-experimental laboratory setting, 242 U.S. college-age participants read 10 news and opinion pieces on a computer. Before reading, half of the sample browsed TikTok. Using eye tracking metrics, we found that those who browsed TikTok before reading were less likely to sustain their attention on the articles. Those who reported low news consumption frequency were more likely to pay less attention to news reading after browsing TikTok. I...Show more

• Tobii Pro X2-60 / X2-30

As global population aging accelerates, enhancing the quality of life for older adults at home has become critical. This study evaluates kitchen appliance user experiences, focusing on elderly users’ needs in intergenerational contexts. The research uses a multimodal data collection approach, combining eye-tracking, electromyography, pressure sensing, and behavioral analysis to examine older adults’ interactions with kitchen appliances. The methodology employed Tobii Glasses 2 for visual attention tracking, ErgoLab EMG for muscle fatigue measurement, pre...Show more

• Tobii Pro Glasses 2

The user interface (UI) and user experience (UX) design is of crucial importance for human-computer interaction (HCI), particularly in the context of web applications. In light of the high expectations of users and the competitive nature of the market, it is imperative to employ usability measurement techniques to avoid losing users. Heuristic evaluation (HE) is a cost- and resource-efficient method for evaluating the usability of websites in which evaluators are guided by heuristics. However, the level of expertise of the evaluators has a significant im...Show more

• Tobii Pro Fusion
• Tobii Pro Lab

The web-based tool eyenalyzer supports prospective researchers in learning and performing statistical data analyses. To further improve the tool, we conducted a controlled experiment investigating its usability. In the experiment, a total of 41 participants complete common data analysis tasks with eyenalyzer while being recorded by an eye tracker and fill out a questionnaire on demographics, prior experience, difficulty of the tasks, and opinion of the tool. The results confirm a good overall usability of eyenalyzer, e.g., achieving an average SUS score ...Show more

• Tobii Pro Spectrum
• Tobii Pro Lab

The development of scientifically rigorous evaluation methods is essential to overcome three persistent challenges in public navigation interfaces: inadequate guidance, low usability, and suboptimal user experience. Focusing on intelligent medical guidance systems, this study establishes a dual-dimensional analytical framework encompassing layout aesthetics (spatial composition principles) and visual cognition (information processing patterns). We propose an enhanced grey H-convex correlation model integrating Bayesian Best Worst Method (BBWM) and modifi...Show more

• Tobii Pro X2-60 / X2-30

Many social science research students struggle to master statistical data analysis and exhibit low ability in using statistical software tools. The current study tackles the possibility that the design of statistical software systems explains the difficulty that students encounter when conducting statistical data analysis. An eye-tracking experiment randomly assigned 24 students to either SPSS or jamovi software to complete a linear regression task so as to evaluate the usability of the two systems. Upon task completion, each participant “thought aloud” ...Show more

• Tobii Pro Spectrum
• Tobii Pro Lab

In today’s digital age, the travel and tourism industry is rapidly evolving, and more and more people are choosing to use APPs to plan and book their trips. The results show that Fliggy has received the highest ratings among the three Apps, and users believe that Fliggy’s interface design is more reasonable and more in line with interpersonal relationships. By comparing and analyzing the indicators of the three software, we can provide better design ideas for the interface design of the designers of the follow-up travel APP, and provide a new idea for t...Show more

• Tobii Pro Glasses

This study aims to enhance the usability and operational efficiency of the diagnosis-guiding robot interface at Union Hospital, Huazhong University of Science and Technology, Shenzhen, China, through an analysis of interaction design using eye movement experiment results. A subjective-objective usability evaluation method was employed to assess the XiaoYi interface. The Tobii Pro Glasses2 eye-tracking test was conducted on 31 subjects, focusing on the “pre-examination and triage” and “departmental specialist view” functions. The study concludes that eye...Show more

• Tobii Pro Glasses 2
• Tobii Pro Lab

MR merges virtual and physical worlds, with MLLM enhancing contextual understanding and multisensory perception for smarter interactions. This study explores user behaviors and task needs through contextual inquiry and retrospective interviews (N=12), identifying key daily tasks and information requirements. A participatory design workshop (N=18) further refines interface displays and interactions based on the physical and semantic attributes of objects, resulting in a dynamic design space. By leveraging MLLM, this design space adapts to user needs, pavi...Show more

• Tobii Pro Glasses 3
• Tobii Pro Lab

Virtual geographic scenes, as a key component of virtual geographic environments (VGEs), play an essential role in conveying complex geographic information. However, the existing geographic visualization methods have problems such as separation from user needs and poor multi‐terminal adaptation, resulting in low user cognitive efficiency. To address these limitations, an adaptive geographic scene representation framework grounded in user requirements is proposed. A systematic mapping relationship between user requirements and scene representations was fi...Show more

• Tobii Pro Nano