How eye tracking helps interface design

This research spotlight focuses on two esteemed researchers as they present their work in areas where eye movement data has been applied - driving and user experience.

Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.

Curious about how the latest eye tracking technology can help with your mobile device research? Watch the webinar and learn how products from Tobii can reveal powerful insights with your UX projects and make research easier than ever before.