June 23, 2021
Discover how eye tracking is used to explore user-experiences in automotive, home, entertainment, and retail settings. With eye tracking, designers can see how their user-interfaces perform in the real-world, allowing them to make changes based on organic stimuli. Also receive directions to set up your own study with Tobii.
Sales Director for Americas, Tobii
This research spotlight focuses on two esteemed researchers as they present their work in areas where eye movement data has been applied - driving and user experience.Learn more
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.Learn more