How to win shopper attention
October 7, 2020
Two experienced research experts discuss how state-of-the-art shopper research informs and improves store design decisions. Illustrated with numerous real-life examples they show how the use of eye tracking glasses in-store not only delivers astonishing insights on consumer behavior but also gives clear recommendations for store layout and use of merchandise.
VP of Sales EMEA, Tobii
Linguistic anthropologist and shopper insights expert
The Service Research Center (CTF) at Karlstad University used Tobii Pro wearable eye trackers in two different pilot studies regarding retail and consumer behavior.Learn more
Pharmaceutical company GSK wanted to improve the impact of their toothpaste brand, Paradontax. Find out how HL Display partnered with Tobii to bring eye tracking insights to their in-store messaging and design.Learn more