Resource type
- Webinar
Webinar
Improving retail store design with eye tracking insights
How to win shopper attention
Resource Details
October 7, 2020
40 min
English
Free
Webinar information
Two experienced research experts discuss how state-of-the-art shopper research informs and improves store design decisions. Illustrated with numerous real-life examples they show how the use of eye tracking glasses in-store not only delivers astonishing insights on consumer behavior but also gives clear recommendations for store layout and use of merchandise.
Resource Details
October 7, 2020
40 min
English
Free
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Speakers
Jon Ward
VP of Sales EMEA, Tobii
Jennifer Heuss
Linguistic anthropologist and shopper insights expert
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