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Webinar
Improving retail store design with eye tracking insights
How to win shopper attention
Webinar information
Two experienced research experts discuss how state-of-the-art shopper research informs and improves store design decisions. Illustrated with numerous real-life examples they show how the use of eye tracking glasses in-store not only delivers astonishing insights on consumer behavior but also gives clear recommendations for store layout and use of merchandise.
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October 7, 2020
40 min
English
Free
Speakers
Jon Ward
VP of Sales EMEA, Tobii
Jennifer Heuss
Linguistic anthropologist and shopper insights expert
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