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Woman looking at purses in a store

Webinar

Improving retail store design with eye tracking insights

How to win shopper attention

Resource Details

  • October 7, 2020

  • 40 min

  • English

  • Free

Webinar information

Two experienced research experts discuss how state-of-the-art shopper research informs and improves store design decisions. Illustrated with numerous real-life examples they show how the use of eye tracking glasses in-store not only delivers astonishing insights on consumer behavior but also gives clear recommendations for store layout and use of merchandise.

A clothing store layout viewed through Tobii Pro Glasses 3

Resource Details

  • October 7, 2020

  • 40 min

  • English

  • Free

Speakers

  • Tobii Pro Employee - Jon Ward - VP of EMEA Sales

    Jon Ward

    VP of Sales EMEA, Tobii

  • Tobii Event no speaker image

    Jennifer Heuss

    Linguistic anthropologist and shopper insights expert

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