Woman looking at purses in a store

Webinar

Improving retail store design with eye tracking insights

How to win shopper attention

Resource Details

  • October 7, 2020

  • 40 min

  • English

  • Free

Webinar information

Two experienced research experts discuss how state-of-the-art shopper research informs and improves store design decisions. Illustrated with numerous real-life examples they show how the use of eye tracking glasses in-store not only delivers astonishing insights on consumer behavior but also gives clear recommendations for store layout and use of merchandise.

Resource Details

  • October 7, 2020

  • 40 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Eye trackers

    Tagged solutions

    • Consumer research and user experience

Speakers

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