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HL Display公司提高架信息传达效果和视觉可见度 

HL Display社がの店頭メッセージと視認性を向上させた方法

Fill out the form and one of our experts will contact you shortly.

Want to learn how you can use eye tracking and attention computing in your research?

Tobii

Written by

4 min

Read time 

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How HL Display improved on-shelf messaging and visibility

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Find out how HL Display partnered with Tobii to bring eye tracking insights to their in-store messaging and design. Read the case to learn more. 

How HL Display improved the on-shelf messaging and visibility of GSK’s toothpaste brand, Paradontax

How HL Display improved the on-shelf messaging and visibility 

Tobii 可穿戴式眼动仪在真实商店环境中的应用 

実際の小売環境で使用される Tobii ウェアラブル アイ トラッカー

The Service Research Center (CTF) at Karlstad University used Tobii Pro wearable eye trackers in two different pilot studies regarding retail and consumer behavior. 

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Tobii wearable eye trackers used in a real-world retail environment

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Read how Karlstad University used eye tracking to study retail and consumer behavior. They focused on the factors influencing consumer decision making.

Real-world retail study with wearable eye trackers

The search for 'why'

Want to understand consumer behavior?

Download the guide to find out how eye tracking reveals fundamental insights into your consumer's experience as well as the truths behind shopper reasoning.  

6 min

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The search for ‘why?’ 

Download the free guide to find out more about how eye tracking reveals unique insights into your consumer’s experience. Influence the path-to-purchase. 

Free guide to understanding consumer behavior - Tobii

The search for ‘why?’

为联合利华改进包装设计 

パッケージのデザインの改善ーユニリーバ様 

Unilever used eye tracking to better understand how customers engage with product packaging in-store. They chose eye tracking because it provides more detail on consumer behavior than traditional methods. 

5 min

Download our guide and learn how to design packaging that jumps off the shelf.

Evaluating package design guide

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Improving package design for Unilever

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Unilever used eye tracking for shelf testing and packaging design. The insights helped them understand what attracts consumer attention in-store.

How Unilever used eye tracking for in-store testing

Oriflame 产品目录优化 

化粧品の製品カタログ最適化 

Tobii Insight planned and ran an eye tracking study which examined consumers’ visual engagement with Oriflame's product catalog. 

Tobii Insight

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Product catalog optimization for Oriflame 

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Product catalog optimization for Oriflame

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Global cosmetics seller Oriflame uses eye tracking to conduct POS material research and improve catalog design. Find out what insights were discovered.

Print design research optimized with eye tracking - Tobii

Unicharm公司利用眼动追踪评估新产品的包装

ユニ・チャーム株式会社の新商品パッケージ検証に活用

Unicharm, who are well experienced in using cutting-edge technologies to conduct market research, decided to use eye tracking and VR research.

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Eye tracking x Metaverse 

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Eye tracking offers the ability to decipher the consumer’s unconscious mind and understand attention and intent in every phase of the behavioral process.

Analyzing new product packaging for Unicharm

Eye Tracking x Metaverse 

Analyzing new product packaging for Unicharm Corporation

隆德大学眼动追踪研究与教学实验室 

Lund大学、アイトラッキングを　ラボに設置

Ranked among the top 100 universities in the world, Lund University holds a strong reputation for research and education which is underpinned by the availability of world-class resources.  

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Lund University's eye tracking lab for research and teaching

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Used for multi-disciplinary research, Lund University lab offers high-performance eye trackers for teaching. Tobii Pro Spectrum is used for their research.

Lund University sets up an eye tracking lab for research

The Faculty of Informatics and Information Technologies at the Slovak University of Technology, the largest and oldest university of technology in Slovakia, has introduced a fully-equipped eye tracking classroom, as well as an eye tracking lab. 

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 Eye tracking classroom expands horizons

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The Slovak University of Technology has a fully equipped eye tracking classroom and lab. They added eye tracking technology to their research techniques. 

Slovak University introduces an eye tracking classroom lab 

Eye tracking classroom expands horizons

Eye tracking adds a new dimension in experimental economics

眼动追踪为实验经济学带来了全新维度 

The WISO-Research Lab at the University of Hamburg in Germany has equipped their lab with thirty eye trackers to better understand cognitive processes behind decision making when running their economic research.

Read time

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The WISO-Research Lab used Tobii eye trackers to get objective insights into cognitive processes behind the decision making in economic experiments.

Understanding cognitive processes with eye tracking

Two experienced research experts discuss and illustrate with numerous real-life examples how the use of eye tracking glasses for shopper research not only delivers astonishing insights on consumer behavior but also gives clear recommendations for improving store layout and use of merchandise.