Decision making and cognitive processing
Fields of use: Consumer behavior research and behavioral economics
Eye tracking is applied to assess:
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Consumer choice processes
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Economic decisions
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Cognitive bias
Eye tracking brings deep consumer-behavior insights into the mix because it can measure how advertising, messaging, and packaging capture shopper attention — helping academics assess the effectiveness of, for example, store layouts, product placement, and ad content.
Data collected from eye tracking suggests how to create more successful marketing messages that capture attention and resonate with today’s consumers.
In the continuously evolving media landscape, it is also a popular research method to understand new media habits and their influence on consumer decisions.
Fields of use: Consumer behavior research and behavioral economics
Eye tracking is applied to assess:
Consumer choice processes
Economic decisions
Cognitive bias
Fields of use: Marketing and advertising research, package design research, and architectural design
Eye tracking is applied to assess:
Advertising
Package design
Web design
Store layout
Signage
Fields of use: Media research, ethnographic studies, shopper studies, and in research targeting issues such as communication, culture, and learning
Eye tracking is applied to assess:
Media channel preferences
Device use habits
Messaging and comprehension
Shopper behavior
The Service Research Center (CTF) at Karlstad University used Tobii Pro wearable eye trackers in two different pilot studies regarding retail and consumer behavior.
The WISO-Research Lab at the University of Hamburg in Germany has equipped their lab with thirty eye trackers to better understand cognitive processes behind decision making when running their economic research.
Ranked among the top 100 universities in the world, Lund University holds a strong reputation for research and education which is underpinned by the availability of world-class resources.
Did you know that over 12,000 scientific publications feature Tobii eye tracking technology? Discover the latest trends in eye tracking for Academic marketing and consumer research by exploring our scientific publication library.
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
Screen-based eye tracker, capturing gaze data at speeds up to 250 Hz. This powerful research system supports from fixation to saccade-based research outside of the lab.
Tobii Pro Lab, our eye tracking software supporting screen-based and wearable eye trackers. Guides the researcher through the entire research workflow.
This high-performance research system captures gaze data at speeds up to 1200 Hz. A screen-based eye tracker for extensive research from fixation-based studies to micro-saccades.
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.