Girl doing online schooling
Learning and education

Eye tracking and understanding learning processes

Eye tracking is an established method for observing and collecting behavioral data, such as eye movements and pupil dilation. It helps researchers dig deep into the learning process by acquiring objective and accurate insights.

Why use eye tracking?

Eye tracking allows to measure attention, especially in digital learning contexts, aiding in assessment and personalized education. It offers richer insights beyond traditional metrics, such as eye movement patterns and pupil dilation, which can assess reading ability and cognitive load and identify issues like dyslexia.

Boy learning in a classroom with Tobii Pro Fusion eye tracking

What you can measure with eye tracking

The eye tracking solution with a dedicated application, like our software Tobii Pro Lab, can further process the eye tracking data to draw valuable conclusions on a wide variety of cognitive processes, including:

Tobii Pro Spectrum

Focused attention

Learn about where and when students focus their attention during a task. Understand what type of content captivates learners’ interest the most.

Child learning online

Cognitive load

Identify instances of cognitive overload and use this knowledge to optimize instructional materials for better learning outcomes.

Tobii Pro Spark used for scientific research

Problem solving

Track gaze patterns as individuals engage in problem-solving tasks, offering insights into their approach, strategies, and focus areas.

Tobii Pro Spectrum

Decision making

Eye movements during decision-making can inform the cognitive processes, such as information scanning or considering alternatives.

Girl reading on Tobii Pro Spectrum

Reading skills

Learn about students’ reading behavior, proficiency, and comprehension levels by measuring fixation durations, saccades, and regressions.

Person reading at a laptop using Tobii Pro Lab software

Information retention

Explore the effectiveness of the instructional method in promoting information retention and identify presentation formats that best capture learners’ attention.

Application areas

  • Digital transformation

    Eye tracking helps speed up didactic processes, supporting continued assessment and individualized training and therapies.

  • Assessing reading levels

    Eye tracking provides rich insights revealing reading ability and assessing cognitive load.

  • Enhanced training

    Use the technology to show trainees what an expert looks at, the order in which they look at objects, and what captures their attention.

  • In the classroom

    Universities are equipping entire classrooms and labs with eye tracking technology and developing hands-on carouses.

Research setups for learning and education research

A boy reading on a Tobii Pro Spectrum eye tracker

Screen-based for the lab

For lab environments, our screen-based eye trackers, Tobii Pro Spectrum and Tobii Pro Fusion, can be combined with Tobii Pro Lab to study various learning processes.

Tobii Pro Fusion Set up

Screen-based for the field

In the field, you can connect the plug-and-play Tobii Pro Fusion or
Tobii Pro Spark eye trackers to a screen in, say, a classroom, or any other location where study participants are readily available. Works together with Tobii Pro Lab to gather insights on gaze behavior.

Discover how educators use eye tracking to enhance learning



Students learning at computers in classroom

Scientific publications

Did you know that over 12,000 scientific
publications feature Tobii eye tracking technology?

Discover the latest trends in eye tracking for learning and education
research by exploring our scientific publication library.

Our products for learning and education research



Enabling success

Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.

Person in front of the computer with academic icons visible

Tobii Funding support services

Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology

Tobii Connect

Tobii Connect

Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.

Tobii Academy

Tobii Academy

Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.