SPIE AR | VR | MR 2025

Event details

Discover the future of augmented, virtual, and mixed reality at
SPIE AR | VR | MR 2025, the premier event for researchers, engineers, investors, and innovators. This dynamic gathering brings together leaders from top XR companies, startups, and suppliers to explore the latest hardware, content innovation, and insights shaping the industry.

What to expect at our booth

• Explore Tobii's lens casting technology 
  Discover how our advanced lens casting enables slim, lightweight designs while seamlessly integrating optical components, electronics, and prescription support. Our technology also offers ingress protection, rapid prototyping capabilities, and more to accelerate your XR and wearable innovations.

• Hands-on demos with samples and prototypes 
  Get a closer look at our samples and prototypes powered by Tobii's lens technology. See how they can elevate your XR and wearable product designs to meet your ambitious goals.

• Learn about eye tracking for AR and MR devices 
  Discover how Tobii’s advanced eye tracking seamlessly integrates into smart glasses and AR/MR devices, enabling use cases such as context-aware AI, gaze-controlled interfaces, and enhanced user engagement.

• Discuss performance-boosting innovations 
  Discover how Tobii's dynamic foveated rendering and transport technologies optimize XR device performance while improving user experiences.

Visit us in booth #6322 to see how Tobii’s innovations can help bring your XR and wearables technology ambitions to life!

Don’t miss our technical talk

Come learn how Tobii is paving the way for the next generation of AR/VR/MR devices. Don’t miss this opportunity to gain insights into innovations that could transform your product design.

Lens-embedded Eye Tracking Using Holographic Optical Elements (HOEs)

Speakers: Lea Assies, Tobii R&D Engineer and Katherine Remulla (Billy), Tobii Optronics Developer

Description: For AR/VR/MR applications, eye tracking is a powerful tool for a highly immersive and intuitive user experience.  Tobii Lens Technology offers a fast and gentle lens-casting process that allows the embedding of sensitive elements, such as electronics, inside prescription lenses.

This technology enabled the production of Tobii Pro Glasses 3, containing lens-embedded LED illuminators and small cameras that directly image the eye. However, for the future of AR, the bar on industrial design and performance is set even higher.  We are developing a next-generation lens-cast eye tracking system using NIR-sensitized volume holographic optical elements (NIR vHOEs).

Our goal is to enable sleek, high-performance eye tracking with multiple views of the eye without interfering with other AR technologies, like displays. Embedding HOEs directly inside the lens is attractive, as it yields a fully protected, thin, aesthetic, and lightweight solution meeting the requirements for user comfort and eye tracking performance.

When: Wednesday, 29 January at 2:25pm

Where: Main Stage

Let’s connect!

Sign up below to schedule a one-on-one meeting with a Tobii team member and discover how our innovative solutions can help take your product to the next level.