Unlocking the potential of eye tracking

Course details

Join us for an exclusive event hosted by Tobii and organised by EyeTracking México by Meriequipos, to become an expert in eye tracking and its combination with biometric signals. 

This course is aimed for researchers, teachers, students, and professionals who want to expand their knowledge and obtain a certification in eye tracking with Tobii technology. No prior knowledge is required, although it offers advanced content for experienced users. It is recommended to attend with a defined research goal or project to maximize the benefits. 

The course includes:

• Expert-led sessions: Learn from our experienced eye tracking research scientists.

• Hands-on experience: Engage with Tobii Pro Glasses 3, Tobii Pro Fusion,
  Tobii Pro Spark, and Tobii Pro Spectrum in our interactive workshops.

• Networking opportunities: Build relationships with fellow researchers and Tobii experts.

• Exclusive benefits: Get discounts on equipment and software, and gain access to our knowledge platforms, Tobii Connect and Tobii Academy.

Who should attend?

Our training is ideal for people of all levels, from beginners to advanced users: 

Researchers and students exploring eye tracking for the first time. 

Company teams who want to bring in new staff or improve their current expertise. 

Specialists in Human Factors, Health and Market Research. 

Program overview

Day 1: Check-in – Registration all day 

Day 2: Fundamentals of eye tracking 

Objective: To build a solid foundation in theory and practice. 

09:00 – Welcome and get to know us 

09:30 – Introduction to Tobii 

10:15 – Coffee break 

10:30 – ‘Eye tracking: Why and how?’ (Fundamentals) 

11:30 – Practical session with Tobii eye trackers 

13:00 – Lunch 

14:30 – Principles of experimental design 

15:30 – Integration of multimodal research 

17:15 – Fika (Coffee and snacks) 

17:30 - 18:00 – Research question session with the expert 

Day 3: Advanced research techniques 

Objective: Learn how to integrate and apply advanced methodologies. 

09:00 – Data collection workshop with Tobii Pro Lab 

10:45 – Coffee break 

11:00 – Practical data collection activities 

13:00 – Lunch 

14:30 – Discussion on research questions 

15:00 – Metrics and results of eye tracking studies 

17:00 – Fika (Coffee and snacks) 

17:30 - 18:00 – Research question session with the expert 

19:00 – Networking event / Dinner 

Day 4: Data analysis and experience sharing 

Objective: Transform data into valuable and applicable results. 

09:00 – Practical data analysis session 

10:00 – Presentation of beginner projects 

11:45 – Coffee break 

12:00 – Introduction to Tobii Connect and Tobii Academy 

12:30 - 13:00 – Closing session / group photo 

14:00 - 16:00 – Eye tracking with biosensors and EEG in collaboration with Bitbrain