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Course
Unlocking the potential of eye tracking
A 3-day Tobii in-house training course - Shanghai
- August 14 - 16, 2026
- Jing'an District, Shanghai
August 14 - 16, 2026
Jing'an District, Shanghai
Physical
English
Course fee
3,000CNY for students, 4,000CNY for teachers and 5,000CNY for non-academic participants
Register by
July 31, 2026
Course details
How can I get the most out of eye tracking?
Join us for three days of discovery and discussion where you will be equipped with practical eye tracking knowledge, best practices, and hands-on guidance to help you become an eye tracking master. Students, researchers, professors, and industry professionals... it’s time to take eye tracking to the next level!
The course includes:
Expert-led sessions: Learn from our experienced eye tracking research scientists.
Hands-on experience: Engage with Tobii Pro Glasses 3, Tobii Pro Fusion,
Tobii Pro Spark, and Tobii Pro Spectrum in our interactive workshops.Networking opportunities: Build relationships with fellow researchers and Tobii experts.
Exclusive benefits: Get discounts on equipment and software, and gain access to our knowledge platforms, Tobii Connect and Tobii Academy.
Who should attend?
Our training is ideal for individuals at all levels of expertise, from newcomers to advanced users, including:
Researchers and students exploring eye tracking for the first time.
Enterprise teams seeking to onboard new staff or enhance current expertise.
Specialists in fields like human factors, healthcare, and market research.
Program overview
Day 1: Building the foundation: from eye tracking principles to study design
Time | Session |
09:00-09:30 | Registration |
09:30-10:00 | Opening introduction |
10:30-11:30 | Fundamentals of eye tracking |
11:30-12:00 | Latest trends in eye tracking research |
12:00-13:30 | Lunch |
13:30-14:30 | Selecting the right eye tracker for your study |
14:30-15:45 | From research question to experimental design |
15:45-16:30 | Case walkthrough: how an eye tracking study moves from design to data collection |
16:30-17:00 | Q&A and preparation for Day 2 hands-on practice |
18:00-20:00 | Welcome dinner |
Day 2: Hands-on practice: From device setup to data collection
Time | Session |
09:00-10:00 | Multimodal research methods |
10:00-11:00 | Research question discussion and study refinement |
11:00-12:00 | Tobii Pro Lab and the data collection workflow |
12:00-13:30 | Lunch |
13:30-15:00 | Data collection hands-on I: device setup and calibration |
15:15-16:30 | Data collection hands-on II: recording workflow |
16:30-17:00 | Daily wrap-up: review of data collection issues |
After 17:00 | Open discussion |
Day 3: Generating insights: From data analysis to research outcomes
Time | Session |
09:00-09:45 | Eye tracking metrics and analytical outputs |
09:45-10:30 | Data analysis hands-on I: understanding data and quality checks |
10:30-12:00 | Data analysis hands-on II: AOIs, metrics, and visualization |
12:00-13:30 | Lunch |
13:30-15:20 | Project presentations and expert feedback |
15:20-15:40 | Q&A |
After 15:40 | Open discussion |
August 14 - 16, 2026
Jing'an District, Shanghai
Physical
English
Course fee
3,000CNY for students, 4,000CNY for teachers and 5,000CNY for non-academic participants
Register by
July 31, 2026
Meet the experts
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Matteo Venerucci
Research scientist, Tobii
As a cognitive psychologist and human factors expert, Matteo is a distinguished researcher active in the fields of neuromarketing, user experience (UX), and human factors. With 15 years of experience in eye tracking and other biosensor technologies, he advances scientific knowledge by publishing papers in collaboration with researchers from various universities.
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Murphy Wang
Knowledge Consultant, Tobii
As a knowledge consultant for Tobii China, I popularize eye tracking technology among our nation's scientists and partners in their eye tracking journeys. My vision is to promote the widespread integration of eye tracking technology into the advancement of science.
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Training registration information
Before registering, please read the following instructions carefully:
Register for the course
Fill out the form to attend the in-house training course and unlock the potential of eye tracking.
Scan the QR code below to add the Tobii WeChat Assistant:
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