June 16, 2023
Our Director of Enterprise Research, Keith Bartels, recently presented at the Greenbook Insights Tech Showcase on the importance of reliable mobile UX tools that deliver concrete answers about the mind of your user. Learn more about how eye tracking gets you real data-driven insights to quantify exactly what, where, and how consumers are paying attention to your mobile design so you can enhance their experience and maximize conversions.
The presentation ends with a Q&A session.
Director of Enterprise Research
Keith Bartels is the Director of Enterprise Research at Tobii North America. Mr. Bartels has over 9 years of experience within eye tracking across a range of different commercial fields. His expertise is in wearable eye tracking, focusing on mobile device UX, shopper research, and driver experience testing.
Curious about how the latest eye tracking technology can help with your mobile device research? Watch the webinar and learn how products from Tobii can reveal powerful insights with your UX projects and make research easier than ever before.
In this sample report, you’ll see data and insights from a range of UX studies focusing on mobile app design, web design, prototype testing, and in-store navigation.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.