Eye tracking in psychology and neuroscience research
The deep connection between what we look at and what's going on in our minds makes it possible to derive behavioral insights from eye movements. And because eye tracking solutions systematically capture and measure tiny eye movements and gestures, they can generate accurate insights about visual attention, cognitive processes, and reactions — enabling researchers to expand scientific knowledge of behavior.
Why use eye tracking?
Pupil center corneal reflection (PCCR) is one of the most accurate and nonintrusive ways to capture and measure eye movements. Our eye trackers use this technique to deliver a data stream in real-time containing raw data, such as gaze point, eye openness and pupil diameter.
Reliable data capture in the lab and in the field
We provide complete solutions for examining behavior in psychology and neuroscience studies — whether you're conducting them in a controlled setting, like a lab, or out in the field. Our solutions deliver robust, repeatable data, enable freedom of movement, and are easy to use.
Fields of research
What you can measure with eye tracking
Our eye tracking solutions combine nonintrusive and discreet eye trackers, such as Tobii Pro Spectrum, with software such as Tobii Pro Lab, enabling you to run studies and generate quantitative evidence underlying visual behavior in a wide variety of domains, such as:
Research setups for psychology and neuroscience
Screen-based for the lab
For lab environments, our screen-based eye trackers, Tobii Pro Spectrum and Tobii Pro Fusion, produce visual stimuli on a screen and work together with Tobii Pro Lab to deliver insights on study participant reactions.
Screen-based for the field
In the field, you can connect the plug-and-play Tobii Pro Fusion eye tracker to a screen in, say, a school, hospital, or any other location where study participants are readily available. Works together with Tobii Pro Lab to deliver insights on behavior.
Standalone for the lab
If your study requires participants to observe or interact with physical objects or a person, you can use Tobii Pro Spectrum in standalone mode. Works together with Tobii Pro Lab to deliver insights on behavior.
Wearable for the real world
Designed for on-the-go data capture, our Tobii Pro Glasses 3 wearable eye tracker allows study participants to move around and interact intuitively with the objects and people around them — for the lab and the field.
Understanding child psychology with eye tracking
In this webinar experienced researchers will share their insights using eye tracking in developmental, clinical, and educational-psychology research in infants and children. Furthermore, you will get the chance to learn from our own experts about different use cases and how the eye tracking software Tobii Pro Lab works.
Studies show that people with social anxiety pay more attention to negative facial expressions. An eye tracking study confirmed this theory and revealed that training people to focus on positive stimuli can lead to a reduction in this bias.
Eye tracking applied in the context of an intercultural design workshop
To pave the way for self-reflection, encourage cultural awareness and promote an intercultural understanding, Professor Susanne P. Radtke led a group of design students from the German Ulm University of Applied Sciences to Indonesia to conduct an intercultural workshop.
Physiological synchrony is associated with attraction in a blind date setting
Prochazkova and colleagues (2022) investigated physical attraction during real-life dating while participants wore our Tobii Pro Glasses 2. They could show that attraction depends on physiological asynchrony.
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
Tobii Funding support services help you to improve your grant proposals for research that includes eye tracking in its methodology.
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.