Solutions for

Scientific research

Research domains

Over the past two decades, the application of eye tracking has broadened significantly due in part to Tobii's continued R&D in the field of non-invasive eye tracking solutions. Since the data eye tracking generates can be used to deepen insights into human behavior and cognitive processes, the technology applies to a wide range of research domains.

Tobii Pro Spectrum
Scientific research

Psychology and neuroscience

Making the connection between eye movements, cognitive processes, and reactions to expand scientific knowledge of human behavior.

Learn more
Child playing with puzzle pieces
Scientific research

Developmental psychology

Enabling researchers to study gaze behavior, one of the first developments, opening the door to a child's mind long before acquiring language.

Learn more
Woman looking at CT scans
Scientific research

Clinical research

Clinical researchers use eye tracking to explore biomarkers for impaired brain function, enabling new tools for diagnosis, rehabilitation, and treatment.

Learn more
Car console - Driver
Scientific research

Human factors and engineering

Eye tracking helps us to see how humans are engaging with each system, machine and process. Understanding the human element is key when developing systems.

Learn more
Two children reading on a computer screen
Scientific research

Reading and language

Eye tracking has become an established tool to objectively measure human language processing and eye movements in reading.

Learn more
Girl doing online schooling
Scientific research

Learning and education

Eye tracking data help researchers develop diagnostic tools and instruction material for innovative learning.

Learn more
person shopping for shoes
Scientific research

Academic marketing and consumer research

Eye tracking is used to understand how consumers view, process, and respond to messaging, retail environments, and various media channels and devices.

Learn more
Chimpanzee - nonhuman primate research
Scientific research

Nonhuman primate

Neuroscientists and psychologists use eye tracking in nonhuman primate research to explore evolutionary conserved behaviors and cognitive processes.

Learn more

The role of eye tracking in scientific research

The study of eye movements provides researchers from a wide variety of fields with insights into human behavior.

Many scientific researchers have adopted eye tracking as an established research methodology because it:

  • Is an objective means to gain a deep understanding of human behavior.
  • Delivers unique insights into the cognitive processes underlying visual behavior and attention.
  • Is an unobtrusive and non-invasive technology that allows study participants to behave naturally during data collection.
  • Is a versatile and portable technology that you can use in the lab and the field.
  • Complements many other existing data collection methods, including EEG and physiological measures.

Choosing Tobii — a partner for successful research

Researchers choose Tobii because of our innovative eye tracking solutions and our commitment to the needs of the scientific community. Our high-quality solutions are easy to set up and always deliver trustworthy data.

You can rely on us throughout your journey. From the research question and every step of the way as you acquire funding, collect data, analyze, and publish. Our software is designed to facilitate good experimental practice and our experts can help you choose the best set up for your research question. We can help you with your grant proposal to secure funding. We strive to enable you to combine measurements from a range of complementary sensors.

Partner research steps

Serving the community for more than two decades

Trusted by thousands of universities and research institutes around the globe — including 99 of the world’s top 100 universities. More than 10,000 research publications reference Tobii.

Related products

0/0

Tobii Pro Spectrum monitor

Tobii Pro Spectrum

This high-performance research system captures gaze data at speeds up to 1200 Hz. A screen-based eye tracker for extensive research from fixation-based studies to micro-saccades.

Learn more
Tobii Pro Glasses 3 - IF Design award and Reddot Winner 2021

Tobii Pro Glasses 3

Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.

Learn more
Tobii-Pro-Fusion

Tobii Pro Fusion

Screen-based eye tracker, capturing gaze data at speeds up to 250 Hz. This powerful research system supports from fixation to saccade-based research outside of the lab.

Learn more
Tobii Pro Lab

Tobii Pro Lab

Tobii Pro Lab, our eye tracking software supporting screen-based and wearable eye trackers. Guides the researcher through the entire research workflow.

Learn more
Tobii Pro Nano

Tobii Pro Nano

An easy-to-use, robust screen-based eye tracker which captures gaze data at 60 Hz is designed for fixation-based studies and ideal for beginners to eye tracking.

Learn more

0/0

Enabling success

Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.

Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology.

Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.

Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.