Over the past two decades, the application of eye tracking has broadened significantly due in part to Tobii's continued R&D in the field of non-invasive eye tracking solutions. Since the data eye tracking generates can be used to deepen insights into human behavior and cognitive processes, the technology applies to a wide range of research domains.
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The study of eye movements provides researchers from a wide variety of fields with insights into human behavior. Many scientific researchers have adopted eye tracking as an established research methodology because it:
Is an objective means to gain a deep understanding of human behavior.
Delivers unique insights into the cognitive processes underlying visual behavior and attention.
Is an unobtrusive and non-invasive technology that allows study participants to behave naturally during data collection.
Is a versatile and portable technology that you can use in the lab and the field.
Complements many other existing data collection methods, including EEG and physiological measures.
Researchers choose Tobii because of our innovative eye tracking solutions and our commitment to the needs of the scientific community. Our high-quality solutions are easy to set up and always deliver trustworthy data.
You can rely on us throughout your journey. From the research question and every step of the way as you acquire funding, collect data, analyze, and publish. Our software is designed to facilitate good experimental practice and our experts can help you choose the best set up for your research question. We can help you with your grant proposal to secure funding. We strive to enable you to combine measurements from a range of complementary sensors.
Trusted by thousands of universities and research institutes around the globe — including 99 of the world’s top 100 universities. More than 10,000 research publications reference Tobii.
This high-performance research system captures gaze data at speeds up to 1200 Hz. A screen-based eye tracker for extensive research from fixation-based studies to micro-saccades.Learn more
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.Learn more
Screen-based eye tracker, capturing gaze data at speeds up to 250 Hz. This powerful research system supports from fixation to saccade-based research outside of the lab.Learn more
Tobii Pro Lab, our eye tracking software supporting screen-based and wearable eye trackers. Guides the researcher through the entire research workflow.Learn more
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.Learn more
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.