Scientific research
Psychology and neuroscience
Making the connection between eye movements, cognitive processes, and reactions to expand scientific knowledge of human behavior.
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Scientific research
Research domains
Over the past two decades, the application of eye tracking has broadened significantly due in part to Tobii's continued R&D in the field of non-invasive eye tracking solutions. Since the data eye tracking generates can be used to deepen insights into human behavior and cognitive processes, the technology applies to a wide range of research domains.
Webinar: Improving transportation safety with eye tracking
In this webinar, our expert panel of researchers will share their latest research, experiences, and insights on using eye tracking to examine visual attention in traffic safety research, both in simulators and real-world studies.
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Scientific research
Developmental psychology
Enabling researchers to study gaze behavior, one of the first developments, opening the door to a child's mind long before acquiring language.
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Scientific research
Clinical research
Clinical researchers use eye tracking to explore biomarkers for impaired brain function, enabling new tools for diagnosis, rehabilitation, and treatment.
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Scientific research
Human factors and engineering
Eye tracking helps us to see how humans are engaging with each system, machine and process. Understanding the human element is key when developing systems.
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Scientific research
Reading and language
Eye tracking has become an established tool to objectively measure human language processing and eye movements in reading.
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Scientific research
Learning and education
Eye tracking data help researchers develop diagnostic tools and instruction material for innovative learning.
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Scientific research
Academic marketing and consumer research
Eye tracking is used to understand how consumers view, process, and respond to messaging, retail environments, and various media channels and devices.
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Scientific research
Sports performance research
Our eye tracking solutions capture gaze behavior data that can be used for developing improved training programs, assessment methods, and injury prevention strategies.
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Scientific research
Nonhuman primate
Neuroscientists and psychologists use eye tracking in nonhuman primate research to explore evolutionary conserved behaviors and cognitive processes.
Learn moreThe role of eye tracking in scientific research
The study of eye movements provides researchers from a wide variety of fields with insights into human behavior. Many scientific researchers have adopted eye tracking as an established research methodology because it:
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Is an objective means to gain a deep understanding of human behavior.
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Delivers unique insights into the cognitive processes underlying visual behavior and attention.
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Is an unobtrusive and non-invasive technology that allows study participants to behave naturally during data collection.
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Is a versatile and portable technology that you can use in the lab and the field.
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Complements many other existing data collection methods, including EEG and physiological measures.
Choosing Tobii — a partner for successful research
Researchers choose Tobii because of our innovative eye tracking solutions and our commitment to the needs of the scientific community. Our high-quality solutions are easy to set up and always deliver trustworthy data.
You can rely on us throughout your journey. From the research question and every step of the way as you acquire funding, collect data, analyze, and publish. Our software is designed to facilitate good experimental practice and our experts can help you choose the best set up for your research question. We can help you with your grant proposal to secure funding. We strive to enable you to combine measurements from a range of complementary sensors.
Serving the community for more than two decades
Trusted by thousands of universities and research institutes around the globe — including 99 of the world’s top 100 universities. More than 10,000 research publications reference Tobii.
Related products
Tobii Pro Spectrum
This high-performance research system captures gaze data at speeds up to 1200 Hz. A screen-based eye tracker for extensive research from fixation-based studies to micro-saccades.
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Tobii Pro Glasses 3
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
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Tobii Pro Fusion
Screen-based eye tracker, capturing gaze data at speeds up to 250 Hz. This powerful research system supports from fixation to saccade-based research outside of the lab.
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Tobii Pro Lab
Tobii Pro Lab, our eye tracking software supporting screen-based and wearable eye trackers. Guides the researcher through the entire research workflow.
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Tobii Pro Spark
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.
Learn moreEnabling success
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
Tobii Funding support services
Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology
Tobii Connect
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
Tobii Academy
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.