Online eye tracking gazeshare mapping with Sticky by Tobii Pro
Sticky by Tobii

Online eye tracking made easy

Pre-test your creative designs

Want to get a better return on your marketing investment? Sticky by Tobii is an online eye tracking software and survey tool that analyzes how your creative designs are being received by your target audience, on the devices they use the most. See the impact of ads, packaging, and videos on real people across the globe, in isolation and in context.

How it works

How webcam eye tracking works

Design your experiment icon - Sticky by Tobii Pro


Choose from one of our pre-designed experiment templates which include media placeholders, survey questions, and instructions making it ready-to-go. Have a study prepared with your own content in just 10 minutes – alternatively, design your own study from scratch.

Launch your experiment icon - Sticky by Tobii Pro


Use our international panel database to kick-off your quantitative study. Panelists will be able to access the study from their computers and mobile devices using their integrated webcams. The instructions are simple, and the calibration is precise, ensuring high-quality data every time.

Analyze your experiment icon - Sticky by Tobii Pro


Easily understand what makes an impact. Data is presented as impactful visualizations, with heatmaps and gaze plots illuminating attention information. Learn how your content was received by the panelists, for how long it held attention, and how it can be improved.

How it helps

How online eye tracking helps


Digital marketing is more challenging now than ever, with online ads crowding for attention. Sticky by Tobii helps you pre-test your ads to make sure they cut through the noise and resonate with your audience.

Video content

Test your video concepts against critical KPIs and find out if they hit their mark. Track engagement, emotional reaction, brand visibility and recall ensuring the most effective concept.


Help your product jump of the shelf by testing its visibility with Sticky. Identify how potential customers identify with key aspects of your design while visualizing its effectiveness amongst the competition.


Optimize your visibility on e-commerce sites. Make sure your product demands the maximum attention no matter where it appears in the search. Test your design in realistic web contexts to find out what works best.

Customer story – packaging

How HL Display improved the on-shelf messaging and visibility of GSK’s toothpaste brand, Paradontax.

Why eye tracking?

Unbiased insights

When you use eye tracking, you get insights that you can rely on. Because the eyes don’t lie. What captures attention, what distracts focus, and what goes unnoticed can be reliably tracked by understanding a person’s gaze patterns.

The customer perspective

Knowing how your customer really perceives the world around them allows you to make decisions about your brand and content that maximize meaningful engagement. Eye tracking lets you see through their eyes, taking the guesswork out of your consumer research and giving you an edge over the competition.

See the unseen

Eye tracking uncovers previously unforeseen insights, highlighting areas of your content you may not have considered needed optimization. Perhaps your video is less engaging than you thought, or maybe consumers are distracted by a seemingly minor detail. All will be revealed with an eye tracking study.

Customer testimonials

Customer testimonials

  • As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.

    Tobias Graaf Bjöersdorff

    Nordic Data & Digital Brand Manager, Procter & Gamble

    Proctor and Gamble logo - Tobii Pro customer
  • As a cost-effective solution, Sticky by Tobii allows us to quickly illustrate the impact our creative advertising formats have for our clients.

    Dominic Tillson

    UK Marketing Director, Azerion

    Azerion logo
  • The COVID pandemic brought us problems – no face-to-face fieldwork and limited ability to travel – and so we turned to Sticky. Our solutions development team collaborated with the team at Tobii to integrate Sticky into our online PACKMASTER tool based on the Forsta interviewing platform to provide a seamless experience for respondents.

    Chris Peach

    Head of Packaging & Design, Walnut Unlimited

    Walnut Unlimited logo
  • Sticky by Tobii enables us to get data and insights from digital medias that are very difficult to access otherwise, helping us make better, more educated investment decisions for our clients and make our media optimization efforts more effective across all platforms.

    Jacob von Segebaden

    Insight Manager, Dentsu Data Labs

    Dentsu Data labs logo Tobii Pro customer
  • We used Sticky by Tobii in our pilot study to test online advertising effectiveness on smartphones, achieving unique insights into our consumers’ attention and engagement. In the future, we hope these will help us make better investment decisions and optimize ads and packaging for maximum impact!

    Jacob Rolland

    Marketing Manager, Kiwi

    Tobii Pro customer Kiwi logo
  • Sticky by Tobii Pro complements our research toolbox and provides a deeper and better understanding of ad awareness and engagement. When combining eye tracking on mobile with standard brand and ad effectiveness survey questions we get a deeper and more holistic view of ad performance on mobile devices.

    Pernille Vermedal Høgh

    Head of Insight & Effect, Schibsted

    Schibstead logo - Tobii Pro customer

Work in an agency?

Sticky by Tobii is the perfect addition to any marketing agency’s research toolbox. By offering your clients firsthand customer insights and unbiased data on content engagement, you’re sure to be the first choice for your customers. We help you begin your eye tracking journey, onboard you with technology, and ensure you have the tools to wow your clients.

Pricing plans

Pricing plans

Choose the plan that works best for you

Explore the Sticky platform and its core functionality with our Starter plan, which includes 6 free trial sessions with our marketplace panel. Our Professional plan offers more functionality, flexibility during data collection and discounted prices.

No matter which edition you choose, you always get full access to:

✓ Webcam eye tracking for easy scaling

✓ Emotion analysis via automatic facial coding

✓ Powerful experiment builder with optional templates

✓ Support for images, videos, and shelves as stimuli

✓ Integrated and affordable participant panels

✓ Auto-generated eye tracking analytics and eye tracking metrics

✓ Complimentary report templates and best practice guidance

✓ Online onboarding and support

Pricing plans

No subscription fee, pay as you go for your sessions and panellists. 6 free test sessions included.Subscription $2000 /yearly, renews automatically. Discounted price for session charge.
Data analysis fee per session$10 USD$8 USD
Purchase participants from marketplace panel
Eye tracking
Facial coding
Mouse clicks
Survey responses
Use of self-provided participantsX
Images and video
Shelf simulation
Survey questions
Integration with third-party survey tools via JavaScriptX
Markup with areas of interest (AOI)
Smartphones (iOS & Android)
Tables (iOS & Android)
Data visualization (heat map, gaze pilot, opacity map, click map)
Aggregated AOI statistics
Individual AOI statistics
Shareable results via link
Data export
Credit card
Help center
Live chat
When conducting as little as one experiment and 50 participants per month on a regular basis, our Enterprise plan could be the right choice for you.

Expecting frequent usage?

Contact one of our experts to learn more about our Enterprise plan.

Why not try before you buy?

Complete the form to access your demo of Sticky by Tobii.

Fields of use

Person looking at advertising
Consumer research and user experience

Advertising research

Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.

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Shopping in a store wearing Tobii Pro Glasses 3
Consumer research and user experience

Packaging Research

Test and compare packaging design alternatives or assess how yours performs against your competitors’.

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Shopper research
Consumer research and user experience

Shopper research

Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.

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