Introducing Tobii Glasses X: Easy, affordable eye tracking for levelling-up your business

Capture real behavior, shorten training time, and make confident business decisions with Tobii’s most versatile eye tracker yet. 

More than a pair of glasses 
 

Every business decision starts with what you observe — but what if you’re missing the most important details? Tobii Glasses X, our newest wearable eye tracker, shows you hidden truths about your business in intuitive, affordable, and scalable ways. It's eye tracking simplified, built for challenging industrial environments, ready whenever you need it.

We built Tobii Glasses X to meet one of the most urgent challenges facing businesses in 2025; the need to capture and transfer workforce expertise quickly and accurately to keep operations running smoothly. Teams in manufacturing, quality assurance, assembly, and other industrial settings need a smarter way to capture and interpret human attention where it really happens — on the job, in real environments, without interrupting work.  

But understanding attention has historically meant relying on guesswork, intuition, or expensive academic setups. Now, it's as simple as equipping someone with a special pair of glasses and pressing play. 

Train faster and smarter 

Imagine this: Your most skilled employee moves seamlessly through complex tasks, making the right decisions, completing their work to a high standard and in exceptional time. Traditionally, transferring that skillset to a more junior employee might take weeks or months with no guarantee that the capabilities would be preserved.  

And the timing couldn’t be worse. According to a 2023 Verdantix industry report, 71% of manufacturers now consider onboarding a top priority, driven by an aging workforce and high turnover, with nearly half having to significantly increase the time they spend training new starters. This growing burden pulls skilled workers away from value-generating tasks and adds pressure to already stretched teams. Not ideal! 

That’s why finding a faster, more effective way to transfer expertise has never been more important. With Tobii Glasses X, you can capture exactly what that employee sees, notices, and prioritizes — down to the smallest glance and hesitation. By visualizing subconscious behaviors, companies like
Denso have already halved their training time, boosting competence, while simultaneously reducing costs. 

But our new solution isn’t just about better training — it’s about continuous improvement across your entire business. Minor inefficiencies, subtle blockers, and overlooked safety risks become glaringly obvious when viewed through the eyes of employees on the ground.  

Meanwhile, 61% say budget constraints are a significant obstacle to effective training. (Report on the State of Training in Manufacturing, Poka, 2023) The glasses offer an effective training and improvement tool that offers significant ROI through faster workflows, safer environments, and stronger performance across the board. 

The glasses also become part of your workflow; without overrunning it. And that’s key, because on-the-job training (OJT) is on the rise with 62% of manufacturers expecting to expand the use of OJT over the next two years. Why? Because it works. Employees learn faster and retain more when training happens in real environments, not classrooms.  

Tobii Glasses X fits this oncoming shift perfectly. It’s tough, unobtrusive, and ready to go when you are — capturing behavior where it happens, whether you're on a factory floor, in a lab, or the cockpit of a plane.

Whatever your work, the glasses will help you: 

• Cut the time it takes to onboard new staff 

• Capture real-world expertise without interrupting work 

• Identify unconscious behaviors that impact performance 

• Reduce training costs while preserving key skills 

Eye tracking for all 

Our newest wearable eye tracker is all about speed and simplicity — and whether you’re upskilling your workforce or scrutinizing workflows, that’s what our users can expect. The hardware is lightweight, calibration-free, and plug-and-play. That means within minutes you're capturing quality point-of-view video overlaid with business-critical behavioral data.  

Even better, all captured insights are easily analyzed and shared using
Glasses Explore software — a tool designed to turn raw data into clear and actionable insights. Forget complex interfaces or cumbersome data interpretation; Glasses Explore ensures your team stays focused on strategic improvements rather than technical hurdles. 

We want to democratize behavioral insights, removing barriers that have kept eye tracking out of reach for most businesses. It provides organizations — from manufacturing and assembly to marketing and consumer research — with a reliable way to capture and leverage authentic human behavior.  

For companies committed to improvement, innovation, and staying ahead of the competition, Tobii Glasses X is more than a tool; it’s a new way of viewing your business.