Tobii Eye Tracking Certification Program

Course details

Whether you’re new to eye tracking or looking to sharpen your expertise, this immersive three-day program will help you design better studies, collect cleaner data, and confidently interpret your results. 

Work through the full eye tracking process with Tobii research experts, from selecting the right methods and metrics to managing participants, improving data quality, and building more effective workflows. 

You can also bring your own project for direct feedback, practical guidance, and meaningful discussion with peers in a small-group setting. 

What to expect

By the end of the program, you will be better prepared to: 

• Design studies that produce reliable, defensible results  

• Select metrics that answer your research or business questions  

• Prevent setup and calibration errors to ensure data quality 

• Manage challenging participants and real-world research conditions  

• Analyze results more efficiently and with greater confidence  

• Build repeatable workflows that improve consistency across projects  

• Communicate findings clearly to colleagues, clients, reviewers or stakeholders 

The goal is not simply to learn how the technology works. It is to help you make better decisions throughout your study and produce results you can use. 

Why attend in person? 

Online resources can explain features and workflows. This program gives you direct access to Tobii specialists who help researchers and organizations solve practical eye-tracking challenges every day. 

You will receive: 

• Hands-on practice with Tobii eye tracking solutions 

• Personal feedback on your methods and workflows 

• Guidance based on your research questions and applications 

• Opportunities to troubleshoot common and complex challenges 

• Time to ask detailed questions that may not be covered in manuals or videos 

• Perspectives from other researchers and professionals using eye tracking in different fields 

Tobii’s training is built on decades of experience supporting leading universities, research institutes, healthcare organizations and Fortune 500 companies. The specialists leading the program work with hundreds of researchers and corporate teams, helping them improve study design, strengthen data quality and apply eye tracking more effectively.  

Who should attend?

This program is designed for new and experienced eye tracking users across academic and corporate settings. 

Academic research 

For researchers, faculty members and lab managers who want to: 

• Produce stronger research for publications, theses and grant-funded projects  

• Build more reproducible methods and consistent lab workflows  

• Onboard students more efficiently  

• Strengthen confidence in study design and data quality  

Corporate and applied research 

For UX researchers, human factors professionals, consumer insights teams and engineers who want to: 

• Run more effective usability and behavioral studies  

• Make faster, better-informed product decisions  

• Build stronger evidence for design recommendations  

• Apply eye tracking more confidently across projects 

New and experienced users 

The program is open to: 

• Teams exploring eye tracking for the first time 

• Current users looking to improve study design, data collection or analysis 

• Professionals who want more confidence applying eye tracking in practice 

Previous participants have represented several fields including neuroscience, psychology, human factors, UX, consumer insights, linguistics, education, healthcare, engineering and data science. 

Bring your own projects!

Bring a study plan, research question, workflow challenge or upcoming application. 

Dedicated discussion time will allow you to work directly with Tobii specialists and explore how to: 

• Refine your study design 

• Improve data collection 

• Select more relevant metrics 

• Address participant or environment challenges 

• Strengthen your analysis approach 

Enrollment is intentionally limited so each participant can receive individual guidance and hands-on support. 

Program overview

Wednesday, October 7, 2026 | 8:00 AM – 5:00 PM 

Day 1 – Foundations 

• Introduction to eye tracking 

• Core concepts and metrics 

• Study setup and best practices 

• Hardware and software workflows 

Thursday, October 8, 2026 | 8:00 AM – 5:00 PM 

Day 2 – Data Collection & Methods 

• Experimental design 

• Hands-on data collection 

• Troubleshooting and validation 

• Working with participants and environments 

Friday, October 9, 2026 | 8:00 AM – 5:00 PM 

Day 3 – Analysis & Interpretation 

• Data analysis workflows 

• Interpreting eye tracking data 

• Real-world examples and case studies 

• Participant project discussions 

Pricing

To support individual feedback and hands-on learning, enrollment is limited, and registration will close once capacity is reached. 

Student Registration 

$800 per person 

Available to currently enrolled students. Proof of student status may be required. 

Early Bird Registration 

$2,100 per person 

Register by August 31, 2026, and save $400. 

Regular Registration 

$2,500 per person 

Effective September 1, 2026. 

Organizations registering multiple participants may qualify for discounted group pricing.

Location

1984 Isaac Newton Sq W, Suite 303
Reston, VA 20190

The training will take place in the greater Washington, DC area, centrally located in the Northeast United States. The venue is: 

• Approximately 10 minutes by car from Dulles International Airport (IAD) 

• Accessible via the Washington Metro system 

• Convenient for attendees traveling from Washington, DC and surrounding areas 

This location provides easy access for both domestic and international participants. 

What's included:

• Full three-day hands-on training 

• Hands-on training with our full portfolio of Tobii eye tracking solutions, including our Tobii Pro Glasses 3, Tobii Glasses X, Tobii Pro Fusion, Tobii Pro Spark,

  Tobii Pro Spectrum, and our Tobii Pro Lab software

• Direct feedback and discussion around participant projects 

• Certificate of completion provided after the training 

• Light breakfast, coffee breaks, and lunch each day