행동을 이해합니다. 주의 집중을 시각화하세요.

“Seeing that first-person view allows us to pinpoint exactly where an inspector needs support, rather than retraining an entire process.

쿠보타가 시선추적을 통해 검사 훈련을 개선한 방법

“Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.

유니레버의 패키지 디자인 개선

“Tobii's eye tracking furnished us with data that was previously hard to articulate. This has empowered us to drive changes with conviction, and more importantly, it has halved our training duration.

시선추적을 통한 약물 검사 및 교육 혁신

“Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.

유니레버의 패키지 디자인 개선

“The live view, provided by Tobii’s wearable eye tracker, helps both researchers and practitioners to detect at-risk workers in real time in order to curb the frequency and severity of occupational injuries.

시선추적으로 건설 현장의 안전을 개선하는 방법

“As revealed through the study Tobii conducted for Facebook, eye tracking provides marketers with unbiased and accurate insight on what commercials need to have to be more compelling and relevant to the public.

페이스북 TV 광고 연구

“In-home studies using eye tracking allow participants to behave naturally and data can easily be collected unmoderated and passively. This is then analyzed by our research team for valuable insights into what actually captures peoples’ attention.

Google의 TV 광고 관심도 평가

“Tobii eye tracking research helped us answer important business questions about the effectiveness of digital advertising signage.

시선추적을 활용한 지하철 광고 테스트

인간공학 연구를 통해 밝혀낸 디자인 개선 사항

오사카 지하철에서 디지털 사이니지의 영향력 이해하기