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Easy insights with Glasses Explore
Intuitive software for analyzing gaze recordings. Turning complex data into clear, actionable insights.
TOBII GLASSES X FOR CONSUMER AND BEHAVIORAL RESEARCH
Understand behavior. Visualize attention.
Tobii Glasses X is a research-ready wearable eye tracker that captures gaze data in real-world contexts. Easy-to-use and designed for consumer and behavioral studies, it turns attention into clear and actionable insights.
See what truly drives human decisions
Move from assumptions to evidence. Tobii Glasses X reveals the moments of attention and intent that shape real-world behavior.
Design smarter
Validate prototypes, products, and interfaces faster with hidden behavioral data about user attention.
Enhance flow
See where users hesitate, struggle, or give up —then fix it. Increase conversion across touchpoints — no guesswork, just clarity.
Elevate CX
Understand how people interact with your designs to reduce frustration and increase satisfaction across every touchpoint.
Study human behavior
Measure eye movements and attention patterns to understand learning, development, and cognitive processing.
Fields of use
See how people behave in a real-world context
Use eye tracking to understand what captures attention and drives action.
CX and product design
Evaluate the usability of websites, apps, and devices with real-time gaze data from users.
- Web design
- Prototype testing
- Mobile app design
- Driver experience
Consumer research
Learn how people navigate physical spaces, respond to packaging, and engage with advertising in real-world contexts.
- Shopper research
- Advertising performance
- Package design
- Wayfinding and navigation
Human behavioral research
Uncover the invisible side of learning and decision-making through detailed attention and eye movement data.
- Educational research
- Human factors
- Medical research and surgical training
- Engineering and construction
How it works
How eye tracking powers consumer and behavioral research
Capture behavior anywhere, with fast setup, flexible use, and precise visual data.
See
Capture real-world behavior with Tobii Glasses X as participants interact with products, environments, or research tasks. Get direct visibility into:
What draws attention — and what gets overlooked.
Where people hesitate, disengage, or get distracted.
How people explore and navigate environments.
Understand
Visualize attention and compare studies to uncover what’s working, and what’s not. Identify patterns across different participants to understand:
Why users convert or drop off.
Which designs, layouts, or messages resonate.
Where participants experience confusion, flow, or cognitive overload.
Improve
Use clear visual evidence to make confident conclusions and decisions. Support improvements to:
Product designs and user flows.
In-store layouts, signage, and digital experiences.
Overall research depth and study findings.
Our complete solution
A complete eye tracking solution
The hardware
Tobii Glasses X
A robust, plug-and-play wearable eye tracker that excels in any environment. Easy to use, unobtrusive, and suitable for any user.
The software
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Advanced analysis with Tobii Pro Lab
Enhance studies further by adding our advanced analysis software — designed to help you identify, measure, and decode human behavior.
Customer stories
Trusted by leading companies, brands, and researchers
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Get started with Tobii Glasses X today
✔ An easy-to-use eye tracker for real-world performance
✔ One year of our analysis software, Glasses Explore
(Supports up to three eye trackers)
✔ Access to storage and features through the cloud
✔ Expert customer support and resources in
Tobii Academy
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Need help getting started?
Our consultants will manage your entire study and help you uncover valuable insights.
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Complete the setup with these essentials
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Accessories
Tobii Glasses X Corrective Lens Kit
Ensure optimal eye tracking performance for all users with the Corrective Lens Kit for Tobii Glasses X.
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Accessories
Tobii Glasses X Sunglass Clip-on
Unlock outdoor eye tracking with the Tobii Glasses X Sunglass Clip-on — designed for seamless performance in bright environments.
Interested in Tobii Glasses X?
Fill out the form to contact our experts about our new wearables.
✔ An easy-to-use eye tracker for real-world performance
✔ One year of our analysis software, Glasses Explore
(Supports up to three eye trackers)
✔ Access to storage and features through the cloud
✔ Expert customer support and resources in
Tobii Academy
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