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Hardware
A robust, plug-and-play wearable eye tracker that excels in any environment. Easy to use, unobtrusive, and suitable for any user.
TOBII GLASSES X FOR CONSUMER RESEARCH
Understand behavior. Design with confidence.
Connect with consumers with Tobii Glasses X, an easy-to-use wearable eye tracker that inspires user-centric products, experiences, and designs.
Build an ecosystem users love
Great experiences aren’t built on assumptions. They’re built on knowing what captures attention, and what doesn’t.
Design smarter
Validate prototypes, products, and interfaces faster with hidden behavioral data about user attention.
Enhance flow
See exactly where users hesitate, struggle, or give up — then fix it. No guesswork, just clarity.
Elevate CX
Understand how real people interact with your designs to remove frustration and drop-offs and boost satisfaction.
Boost conversion
Happy customers buy, and then come back for more. Keep your users sweet by catering your offerings to their actual needs.
Fields of use
See how customers engage with your experiences
Use eye tracking to understand what captures attention and drives action.
CX and product design
Evaluate the usability of websites, apps, and devices with real-time gaze data from users.
- Web design
- Prototype testing
- Mobile app design
- Driver experience
Shopper and retail research
Learn how people navigate stores, packaging, and signage to optimize placement and messaging.
- Purchase decisions
- Product placement
- Retail design
- Consumer behavior
Wayfinding and advertising
Visualize how people navigate public spaces and interact with advertising in context to streamline how you guide movement and capture attention
- Navigation
- Signage placement
- Consumer attention studies
- Ad design
How it works
How eye tracking powers consumer research
Capture real customer behavior in any environment, with fast setup, flexible use, and clear visual data you can act on.
See
Capture real-world user behavior with Tobii Glasses X as participants interact with your product, website, or physical space. Get direct visibility into:
What draws attention — and what gets overlooked
Where users hesitate, disengage, or get distracted
How people naturally explore and navigate environments
Understand
Visualize attention and compare user journeys to uncover what’s working and what’s not. Identify patterns across different participants to understand:
Why users convert — or drop off
Which designs, layouts, or messages resonate
Where confusion, friction, or cognitive overload creeps in
Improve
Use clear, visual evidence to make confident design decisions — and bring teams on board fast. Support improvements across:
Product design and user flows
In-store layouts, signage, and digital experiences
Conversion rates, satisfaction, and overall engagement
Our complete solution
A complete eye tracking solution
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Software
Intuitive software for analyzing gaze recordings. No raw data, no complex language — just clear and meaningful insights about your designs.
* One year license included with Tobii Glasses X bundle (Supports up to three eye trackers)
Customer stories
Trusted by leading companies, brands, and researchers
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Start improving your products today
Price from €7800/$8500
✔ An easy-to-use eye tracker for real-world performance
✔ One year of our analysis software, Glasses Explore
(Supports up to three eye trackers)
✔ Access to storage and features through the cloud
✔ Expert customer support and resources in
Tobii Academy
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Need help getting started?
Our consultants will manage your entire study and help you uncover valuable insights.
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Interested in Tobii Glasses X?
Fill out the form to contact our experts about our new wearables.
Price from €7800/$8500
✔ An easy-to-use eye tracker for real-world performance
✔ One year of our analysis software, Glasses Explore
(Supports up to three eye trackers)
✔ Access to storage and features through the cloud
✔ Expert customer support and resources in
Tobii Academy
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