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Investigación del consumidor y experiencia del usuario
Shopper research
Eye tracking revela información detallada sobre lo que capta la atención e impulsa la toma de decisiones en el proceso de compra.
Investigación del consumidor y experiencia del usuario
Ayudarle a ver a través de los ojos del consumidor
Todo el mundo quiere saber cómo piensan y sienten realmente sus consumidores. Eye tracking le permite ver a través de sus ojos. Tanto si quieres visualizar el impacto de tu shopper journey, el diseño de los envases, la publicidad o la experiencia de usuario, los datos de atención son imparciales y te capacitan para atraer a más clientes.
Con la confianza de las principales empresas y marcas
Aplicacion para estudios de usuarios y de mercado
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Investigación del consumidor y experiencia del usuario
Packaging research
Pruebe y compare alternativas de diseño de envases o evalúe el rendimiento del suyo frente al de sus competidores.
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Investigación del consumidor y experiencia del usuario
Advertising research
Eye tracking revela el verdadero rendimiento de su material publicitario mostrándole exactamente cómo lo ven los consumidores y qué elementos son más eficaces.
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Investigación del consumidor y experiencia del usuario
UX research
Utilice los datos de atención para acceder a perspectivas implícitas que pasan desapercibidas y cree productos y servicios que a la gente le encante utilizar.
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Investigación UX
Experiencia del conductor
Descubra cómo el eye tracking ayuda a los fabricantes de automóviles a tomar mejores decisiones de diseño viendo a través de los ojos del conductor.
La opinión de nuestros clientes
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As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
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We must guarantee the minimum interaction time with the screen, and to do this the information must be where users intuitively and naturally look for it.
Rubén Martínez
Head of SEAT’s Smart Quality department
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We can combine this data with what we already know in order to convey the effectiveness of digital signage to advertisers and advertising agencies.
Osaka Metro Adera
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By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
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“
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
“
We must guarantee the minimum interaction time with the screen, and to do this the information must be where users intuitively and naturally look for it.
Rubén Martínez
Head of SEAT’s Smart Quality department
“
We can combine this data with what we already know in order to convey the effectiveness of digital signage to advertisers and advertising agencies.
Osaka Metro Adera
“
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
Amplíe sus conocimientos sobre investigación de consumidores y usuarios
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“With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
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