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소비자 연구 및 UX 경험
Shopper research
Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
소비자 조사 및 사용자 경험
소비자의 눈으로 바라볼 수 있도록 지원
누구나 소비자가 진정으로 어떻게 생각하고 느끼는지 알고 싶어합니다. 시선추적을 사용하면 고객의 눈을 통해 볼 수 있습니다. 고객 여정, 포장 디자인, 광고 또는 사용자 경험의 영향을 시각화하려는 경우, 시선 데이터는 편견 없이 더 많은 고객을 유치할 수 있도록 도와줍니다.
최고의 기업 및 브랜드가 신뢰하는 기업
사용자 및 시장 조사를 위한 응용 분야
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소비자 연구 및 UX 경험
Packaging research
Test and compare packaging design alternatives or assess how yours performs against your competitors’.
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소비자 연구 및 UX 경험
Advertising research
Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
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Consumer research and user experience
UX research
Use attention data to access implicit insights that go unnoticed and create products and services that people love to use.
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UX research
Wayfinding research
Discover how eye tracking reveals real navigation behavior in complex environments. Improve spatial navigation and signage design with evidence‑based wayfinding research.
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UX 연구
Driver experience
Find out how eye tracking helps car manufacturers make better design decisions by seeing through the eyes of the driver.
고객의 의견
“
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
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“
We must guarantee the minimum interaction time with the screen, and to do this the information must be where users intuitively and naturally look for it.
Rubén Martínez
Head of SEAT’s Smart Quality department
“
We can combine this data with what we already know in order to convey the effectiveness of digital signage to advertisers and advertising agencies.
Osaka Metro Adera
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“
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
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“
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
“
We must guarantee the minimum interaction time with the screen, and to do this the information must be where users intuitively and naturally look for it.
Rubén Martínez
Head of SEAT’s Smart Quality department
“
We can combine this data with what we already know in order to convey the effectiveness of digital signage to advertisers and advertising agencies.
Osaka Metro Adera
“
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
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