소비자의 눈으로 바라볼 수 있도록 지원

“With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.

히드로 공항이 시선추적을 사용하여 터미널 5의 길 찾기를 개선한 방법

“In-home studies using eye tracking allow participants to behave naturally and data can easily be collected unmoderated and passively. This is then analyzed by our research team for valuable insights into what actually captures peoples’ attention.

Google의 TV 광고 관심도 평가

“We have over 20 players come through our lab… Using eye tracking, we can see quantitative data on where their pupils are looking, and we can also use quiet eye to assess performance. That’s how we leverage the Tobii technology to understand the behavior.

PING이 Tobii Pro Glasses 3를 사용하여 퍼팅 퍼포먼스를 향상시킨 방법

“As revealed through the study Tobii conducted for Facebook, eye tracking provides marketers with unbiased and accurate insight on what commercials need to have to be more compelling and relevant to the public.

페이스북 TV 광고 연구

“Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.

유니레버의 패키지 디자인 개선

“We may think, for example, that the lower part of the screen is the most accessible, but with the eye tracking glasses, we can discover that, for whatever reason, first they look at the upper part.

좌석 및 인포테인먼트 디자인

“Tobii helped us combine eye tracking with interviews, giving us insightful data that we could not get elsewhere.

HL 디스플레이가 진열대 메시지 및 가시성을 개선한 방법

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