주의력 데이터로 인간의 행동을 명확하게 파악하기

“Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.

유니레버의 패키지 디자인 개선

“The accuracy and efficiency of the inspection process has been improved, the eye tracker has proven useful for training — we have halved the training time for new hires.

시선추적을 통해 훈련 시간을 절반으로 줄인 Denso

“Wearable eye tracking has an advantage nothing else has. We can bring nurses into labs like the simulated lab we have here and run them through realistic clinically based scenarios and watch exactly what they're doing and track it...It gives you a level of granularity of data you just can't get anywhere else.

시선추적으로 의료 기기 안전성을 개선하는 방법

“With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.

히드로 공항이 시선추적을 사용하여 터미널 5의 길 찾기를 개선한 방법

“Tobii's eye tracking furnished us with data that was previously hard to articulate. This has empowered us to drive changes with conviction, and more importantly, it has halved our training duration.

시선추적을 통한 약물 검사 및 교육 혁신

“Eye tracking was useful because it allowed us to visualize and quantify where participants were looking, and the recorded videos could also be used as educational materials. We hope to continue utilizing this technology for the education and skill enhancement of nurses in emergency medical settings.

전문가의 판단을 시각화합니다: 응급 간호사 교육에서의 시선추적

“We may think, for example, that the lower part of the screen is the most accessible, but with the eye tracking glasses, we can discover that, for whatever reason, first they look at the upper part.

좌석 및 인포테인먼트 디자인

“This is the first time we can actually get data on visual human information collection…and we can use this data to optimize training procedures, we can also optimize operative procedures.

수술 방법을 설명하고 학생의 학습을 평가하는 방법으로서의 시선추적

“Once they had completed the set number of laps, I would set to work analyzing the data. I was then able to work with the driver and their coach to develop the most efficient strategies for gathering the necessary information even at top speeds.

시선추적과 시각적 인사이트를 통해 F1 드라이버가 경쟁 우위를 확보하는 방법

“In-home studies using eye tracking allow participants to behave naturally and data can easily be collected unmoderated and passively. This is then analyzed by our research team for valuable insights into what actually captures peoples’ attention.

Google의 TV 광고 관심도 평가

“Seeing that first-person view allows us to pinpoint exactly where an inspector needs support, rather than retraining an entire process.

쿠보타가 시선추적을 통해 검사 훈련을 개선한 방법

“Training QE with Tobii Pro Glasses 3 has helped me replicate lab findings, improve competitive putting, and make performance more anxiety-resistant.

스윙 뒤에 숨겨진 과학: 시선추적으로 골프 퍼포먼스를 향상시키는 방법

“Eye tracking technology can provide real-time workflow videos overlaid with eye-movement data and using this resource to analyze experts' visual attention distribution, hand-eye coordination, and workflow enables researchers to extract key operational steps and attention details to optimize the training process.

시선추적 기술을 이용한 흉강경 수술 훈련 개선

“With eye tracking we learnt that even the painting and inspection work, which skilled workers seem to do casually, is being carried out with a firm focus and precise gaze patterns. I was able to understand and explain the tips and tricks that the experts themselves had not been able to verbalize.

교육 시간을 절반으로 줄이고 디지털 트랜스포메이션을 개선한 Kubota의 사례

“As revealed through the study Tobii conducted for Facebook, eye tracking provides marketers with unbiased and accurate insight on what commercials need to have to be more compelling and relevant to the public.

페이스북 TV 광고 연구

파킨슨병 진단을 위한 시선추적

엘리트 선수들과 함께 조용한 시선 검사

“In this an all-or-nothing high-stakes sales environment, it is critical that automotive marketers understand which features influence shoppers to buy and how the showroom can be optimized to make them commit. Through eye tracking, we objectively determined what registered with potential buyers, both young and old.

도요타 자동차 쇼룸에서 구매자 행동 조사하기

엘리트 운동 능력의 최전선에 있는 스포츠 과학