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Screen-based eye tracking
For studies where participants interact with content on a monitor or with controlled stimuli.
Best for: psychology, neuroscience, UX, reading, decision-making, and controlled experiments.
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Get started with eye tracking
New to eye tracking? Start here. Learn how eye tracking works, choose the right setup for your needs, and discover how to collect and analyze eye tracking data.
Whether you're exploring eye tracking for research, product development, or another application, we'll guide you through the essentials.
WorkflowHow to get started with eye tracking
Getting started with eye tracking doesn't have to be complicated. From choosing the right setup to analyzing your results, there are a few key steps that will help you collect reliable eye tracking data.
Understand the basics
Start by learning what eye tracking measures and what gaze data can tell you.
Choose the right eye tracking setup
Choose the right setup based on what you want to study and your the research location.
Set up and calibrate your eye tracker
Set up and calibrate your eye tracker correctly to ensure reliable, high-quality data.
Collect eye tracking data
With your study prepared and your participants calibrated, you're ready to record.
Analyze & understand your results
Turn gaze data into insights using measures and visualizations.
UsesWhat can you use eye tracking for?
Discover how eye tracking can reveal insights into attention and behavior across research, real-world applications, and technology.
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Set upChoose the right eye tracking setup
Find the eye tracking setup that best fits your research goals, environment, and participants.
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Wearable eye tracking
Capture visual attention while people move naturally through real-world environments.
Best for: human performance, training, workplace studies, and natural behavior.
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Webcam eye tracking
Conduct certain screen-based studies using a standard webcam without dedicated eye tracking hardware.
Best for: Remote research, large-scale studies, and studies where accessibility and reach are priorities.
Get startedWhat do you need to start eye tracking?
A typical eye tracking setup combines an eye tracker, software, your study environment or stimuli, and a plan for analyzing the results.
Eye tracker
Captures where and how the participant looks.
Eye tracking software
Helps you design studies, record gaze data and analyze results.
Study setup
Your screen, physical environment, task or other stimulus.
Research question
Determines what you measure and how you interpret the data.
Your first eye tracking study
Before you start
✔ Define what you want to learn.
✔ Choose an appropriate eye tracking setup.
✔ Prepare your stimuli and environment.
Before each recording
✔ Position the participant correctly.
✔ Check tracking quality.
✔ Calibrate and validate.
After recording
✔ Review data quality.
✔ Select relevant eye tracking metrics.
✔ Visualize and analyze the results.
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Start your eye tracking journey
Discover the essentials of eye tracking — how it works, why it matters, and how to begin using it in your projects.
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Get started
What is eye tracking?
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head, typically using specialized sensors or cameras.
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Guide
The fundamentals of eye tracking
This comprehensive guide introduces the fundamentals of eye tracking, covering key concepts, technologies, and practical applications across a variety of research contexts.
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Get started
Eye tracking guide
Learn the essentials of eye tracking, including how eye trackers work, what gaze data can reveal, different types of eye trackers, research applications, and eye tracking data analytics.
FAQsFrequently asked questions about eye tracking
Find quick answers to common questions about eye tracking, from how it works to what it can reveal.
Continue your eye tracking journey
Need help, want to build your skills, or ready to start developing? Find the Tobii resources that can take you further.
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Support & help center
Get help with your Tobii solution
Need help with your research eye tracker or one of our software tools? Find product documentation, troubleshooting guidance, downloads and answers from Tobii support.
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Tobii Academy
Build your eye tracking skills
Tobii Academy is free to all Tobii professional customers and simply requires a Tobii Connect account. Learn from Tobii experts through courses designed to help you develop practical eye tracking knowledge.
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Tobii Developer Zone
Start developing with eye tracking
Find SDKs, documentation, tools, examples and guidance for integrating eye tracking into your application. We have tailormade solutions that help you along the way to meet your business or research objectives.
Ready to get started with eye tracking?
Whether you're planning your first study or looking for the right eye tracking solution, our team can help you find a setup that fits your needs.