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What is eye tracking?
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head, typically using specialized sensors or cameras.
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Are you curious about eye tracking, attention computing, and how our technology can enable innovation? How can it solve previously unsolvable problems, raise equity, and enable democratization? Read our articles to get the answers.
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Discover the essentials of eye tracking — how it works, why it matters, and how to begin using it in your projects.
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What is attention computing?
Attention computing is an ecosystem of sensor technologies that interpret our conscious and subconscious behavior through how we move, where we look, and what captures our attention.
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Guide
The fundamentals of eye tracking
This comprehensive guide introduces the fundamentals of eye tracking, covering key concepts, technologies, and practical applications across a variety of research contexts.
Other resources
Explore additional resources to deepen your knowledge and connect with our community and developers.
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Research support
Need help with your research eye tracker or one of our software tools? Get in touch with our customer care team, by logging in to our support portal — Tobii Connect.
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Tobii Academy
Tobii Academy is your hub for continuous learning. It is free to all Tobii professional customers and simply requires a Tobii Connect account. Check out the available courses and log in or sign up to get access to the full courses.
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Tobii Developer Zone
We have tailormade solutions that help you along the way to meet your business or research objectives. Whether it be integrating eye tracking to an app or device for your target market, or making a tool for your research project using our top of the line eye trackers.