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What can I learn?
How shoppers navigate the store and what attracts their attention
When consumers make decisions and why
How to analyze the impact of different packaging designs
Whether key messages and communication are noticed or ignored
How to use eye tracking in
Consumer research
With eye tracking, you can see through the eyes of your consumers. Whether you want to visualize the impact of your shopper journey, packaging design, or how customers react to advertising, attention data helps you understand consumer behavior.
The benefits of eye tracking
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What can I do?
Optimize the consumer experience
Make important visual elements more attractive
Test alternatives and validate decisions
Measure findability, brand recognition, shelf positioning
Understand sales data on a deeper level
Discover true audience engagement
Our solutions
Our solutions
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Consumer research and user experience
Shopper research
Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
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Consumer research and user experience
Packaging research
Test and compare packaging design alternatives or assess how yours performs against your competitors’.
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Consumer research and user experience
Advertising research
Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
Our customers
Trusted by
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Testimonials
Testimonials
“
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
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We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
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“
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
“
Being able to test the visual performance of our packaging designs means that we give our clients a competitive edge from the outset.
Carlos Alves
PACKAGING DESIGNER, LOGOPLASTE INNOVATION LAB
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“
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
“
We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
“
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
“
Being able to test the visual performance of our packaging designs means that we give our clients a competitive edge from the outset.
Carlos Alves
PACKAGING DESIGNER, LOGOPLASTE INNOVATION LAB
Products for consumer research
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Discover how eye tracking is used in consumer research
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Contact us
Our team is experienced in applying technology and research expertise for effective shopper, advertising, and packaging studies. Fill out the form to talk to an expert about your study.
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