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What can I learn?
How shoppers navigate the store and what attracts their attention
When consumers make decisions and why
How to analyze the impact of different packaging designs
Whether key messages and communication are noticed or ignored
How to use eye tracking in
Consumer research
With eye tracking, you can see through the eyes of your consumers. Whether you want to visualize the impact of your shopper journey, packaging design, or how customers react to advertising, attention data helps you understand consumer behavior.
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The benefits of eye tracking
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What can I do?
Optimize the consumer experience
Make important visual elements more attractive
Test alternatives and validate decisions
Measure findability, brand recognition, shelf positioning
Understand sales data on a deeper level
Discover true audience engagement
Our solutions
Our solutions
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Consumer research and user experience
Shopper research
Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
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Consumer research and user experience
Packaging research
Test and compare packaging design alternatives or assess how yours performs against your competitors’.
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Consumer research and user experience
Advertising research
Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
Our customers
Trusted by
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Testimonials
Testimonials
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As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
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We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
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By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
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Being able to test the visual performance of our packaging designs means that we give our clients a competitive edge from the outset.
Carlos Alves
PACKAGING DESIGNER, LOGOPLASTE INNOVATION LAB
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As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
Products for consumer research
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Wearables
Tobii Pro Glasses 3
Designed for the real world, our advanced wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
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Tobii Insight
Tobii Insight Services
Our research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact.
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Ads, packaging and usability testing
Tobii Sticky
Tobii Sticky is market research platform and survey tool that allows you to measure your consumers' attention and uncover actionable insights in hours.
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Software
Glasses Explore
Designed for immediate and easy insights into training, human performance, and UX. Visualize behavior, collaborate with colleagues, and tell the user story in a fresh way – no need to be an expert!
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Screen based
Tobii Pro Spark
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.
Discover how eye tracking is used in consumer research
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Customer stories
Improving package design for Unilever
Unilever used eye tracking to better understand how customers engage with product packaging in-store.
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Customer stories
Subway advertising tested with eye tracking
Public transport systems are a popular location for out-of-home advertising, they provide a captive audience for advertising messages as people wait for their train or bus, but they also compete with other messages relating to wayfinding and transit information.
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blog
5 advancements in eye tracking for consumer research
We take a closer look at the developments in wearable eye tracking that make consumer research easier and more accurate than ever.
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Customer stories
Examining buyer behavior in a car showroom for Toyota
Toyota created a showroom car-buying experience study. Conducting shopper research in a car showroom is essential to help sellers optimize the in-store experience.
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blog
A newcomer’s perspective — eye tracking for packaging research
We spoke with Nicole Fink of King’s Hawaiian about their first eye tracking study on consumer attention to new and existing package designs.
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Webinars
Optimizing attention to advertisements with eye tracking
Eye tracking is an accurate and unbiased way to capture how users visually interact with your advertisement, whether in the real world or the digital world. We will show you how you can literally see through your consumers' eyes to measure their attention with eye tracking.
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Webinars
Eye tracking and packaging neuro-design
Complutense University used eye tracking, facial expression, GSR, and a pickup test to analyze the packages for the Spanish company Campofrío. Watch the webinar to find out the results of their study.
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blog
How you can predict advertising success
The challenge of online advertising is getting people to engage with your ad. Measure noticeability, engagement, and emotional impact with eye tracking.
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Webinars
Measuring advertising effect through attention and emotion
In this panel discussion, experts from advertising research, media and ad tech explore how implicit insights on attention and emotion can help advertisers to improve creatives and media planning, and why this is important in todays advertising landscape.
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blog
Reimagining attention: Boosting advert effect with eye tracking insights
P&G used webcam eye tracking in a study with Dentsu to reveal how people actually pay attention to mobile ads, reshaping how advertising performance is measured.
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Customer stories
Understanding the impact of digital signage at Osaka Metro
In order to attract interest in purchasing advertising space, it became important for Osaka Metro to measure the number of people who visually interact with advertisements.
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Customer stories
Eye Tracking x Metaverse
Unicharm, who are well experienced in using cutting-edge technologies to conduct market research, decided to use eye tracking and VR research.
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blog
Amplify advertising effect using facial emotion recognition
Tobii conducted a study for Dynavox using facial coding and webcam eye tracking to uncover how attention and emotion really shape video ad impact.
Contact us
Our team is experienced in applying technology and research expertise for effective shopper, advertising, and packaging studies. Fill out the form to talk to an expert about your study.
