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Social interaction unfolds moment by moment as people look, speak, listen, respond, and adjust to one another. Eye tracking reveals how visual behavior develops during these interactions, helping researchers investigate eye contact, communication, coordination, and group behavior.
Why eye trackingA glance toward a speaker, another person's eyes, or an object being discussed can happen in a fraction of a second and may be difficult to capture through observation alone.
Eye tracking records where people direct their gaze during an interaction and how it changes over time. Relate these patterns to speech, behavior, roles, and events to better understand how visual behavior develops as people interact.
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Research applicationsInvestigate how people direct and coordinate their gaze as they communicate, cooperate, and respond to others.
Eye contact and mutual gaze
Study when people look toward one another and how patterns of mutual gaze develop throughout an interaction.
Communication
Explore how visual behavior relates to speaking, listening, turn-taking, and nonverbal communication.
Cooperation
Investigate how people coordinate their visual attention while working together toward a shared goal.
Prosocial behavior
Study gaze during interactions involving helping, sharing, cooperation, and decisions that affect others.
Conflict and competition
Explore how visual behavior changes during competitive, confrontational, or socially challenging interactions.
Group interaction
Investigate how attention is distributed between people, objects, and information during group activities.
ConfigurationsChoose a setup based on whether your research requires controlled presentation of social information or natural interaction between people.
Present faces, conversations, social scenes, or video stimuli while precisely measuring gaze under repeatable experimental conditions.
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Run controlled social interaction experiments with a compact, portable setup that can be used across different research environments. Study responses to faces, conversations, social scenes, and other on-screen stimuli while precisely measuring visual attention.
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Capture gaze from the participant's perspective during conversations and other live interactions while allowing people to move and respond naturally.
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Visualize gaze, define areas of interest, and analyze how attention changes throughout an interaction. Connect gaze data with speech, behavior, and experimental events to uncover patterns in how people respond to one another.
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During social interactions, eye gaze carries a wealth of information about our attention, intention, or psychological state. Researchers recorded the looking behavior in live interaction.
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Watch the webinar to learn how researchers used eye tracking to uncover valuable insights in psychological and cognitive sciences.
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Researchers from University of Chicago used eye tracking to evaluate social attention in two different cultural populations, urban North American participants, and rural Yucatec Mayan participants.
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Studies show that people with social anxiety pay more attention to negative facial expressions. An eye tracking study confirmed this theory and revealed that training people to focus on positive stimuli can lead to a reduction in this bias.
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In this presentation, Dr. Sheila Krogh-Jespersen presents evidence showing the development of social competence as revealed from the combination of eye-tracking and behavioral studies.
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Discover how eye tracking supports social cognition and perception research into faces, first impressions, stereotypes, prejudice, and socially relevant visual cues.
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Use eye tracking to study social influence, including conformity, social cues, group behavior, decision-making, and responses to social pressure.
Talk to our team about your research question, participants, and study environment. We can help you find an eye tracking approach that fits the way you want to study social interaction.
Quick answersFind answers to common questions about using eye tracking to study eye contact, communication, mutual gaze, and behavior during social interaction.
Resources & communityFree training, open-source tools, and direct support, designed to get you from unboxing to publishable results as fast as possible.
Tobii Academy
Free online learning platform with structured courses covering every stage of eye tracking research, from fundamental concepts to advanced analysis techniques.
→ Eye tracking fundamentals and methodology
→ Experiment design best practices
→ Tobii Pro Lab software training
→ Data analysis and interpretation
→ Certification tracks
Open-source research tools
50+ community-curated tools, experiment scripts, and integration libraries across the full eye tracking workflow. PsychoPy, MATLAB, Python, LSL, and more.
Tobii Connect support portal
Knowledge base, firmware updates, troubleshooting guides, and direct support from Tobii's technical team. Your first stop for any hardware or software question.
→ Product setup and troubleshooting guides
→ Firmware and software downloads
→ Data quality methodology documentation
→ Direct ticket support for registered products
→ Sample projects and demo recordings