:quality(50))
Understand trust, attention, and decisions
Investigate what people notice, search for, revisit, or overlook as they interpret information, assess changing situations, and make decisions during a task.
:quality(50))
Human factors
Understand how people interact with technology
Understand how people direct attention, make decisions, and interact with AI and intelligent systems. Eye tracking adds objective human behavior data to research into AI interfaces, automation, machines, and robots.
Reveal the human perspective
Technology can record inputs, responses, system events, and task outcomes. Eye tracking adds the human perspective by revealing where people direct their visual attention throughout an interaction.
Investigate what people notice, search for, monitor, revisit, or overlook as they make decisions, operate systems, and engage with technology.
:quality(50))
In practiceStudy interaction as it happens
Use eye tracking to reveal how visual attention changes as people interpret information, operate systems, and respond to technology.
:quality(50))
Study interaction with intelligent systems
Reveal how attention shifts between interfaces, machines, robots, tasks, and the surrounding environment as people monitor systems, respond to information, and interact with technology.
Applications
ApplicationsExplore human interaction with intelligent systems
Discover how eye tracking reveals attention, behavior, and interaction across AI-driven interfaces, intelligent machines, and robotic systems.
:quality(50))
Human-technology interaction research
Reveal the human experience of AI
Investigate how people attend to, interpret, and respond to AI interfaces, recommendations, explanations, and intelligent systems.
:quality(50))
Human-technology interaction research
Explore how people interact with machines
Study visual attention, workload, and situational awareness as people operate interfaces, monitor automation, and interact with complex systems.
:quality(50))
Human-technology interaction research
Understand how people work with robots
Examine gaze behavior, coordination, and safety as people and robots work together, share tasks, and navigate the same environments.
Research insights
research insightsTurn human insight into better technology
Understand how attention shifts between people, tasks, and automated systems to design smoother handovers and more effective human-technology collaboration.
Improve usability
Identify what attracts attention, what gets missed, and where users struggle to find important information to create clearer, more intuitive interfaces.
Support better decisions
See what information people consider or overlook before making a choice to improve how critical information is presented and understood.
Reduce workload
Identify when interfaces, tasks, or automation place excessive demands on users and use those insights to simplify interactions and reduce cognitive load.
Decrease risk
Discover when critical information is missed or attention is directed elsewhere to help improve situational awareness and design safer systems.
Enable smoother coordination
Understand how attention shifts between people, tasks, and automated systems to design smoother handovers and more effective human-technology collaboration.
Optimize training
Compare how experts and less experienced users approach the same task to identify effective strategies and improve training and skill development.
Use cases
use casesSee how researchers are shaping human-technology interaction
:quality(50))
blog
Why eye tracking matters for AI world models
Discover how eye tracking adds human attention data to first-person video, helping enrich training data for world models, robotics, and embodied AI.
:quality(50))
Webinars
Optimizing human-machine collaboration
Watch the webinar to gain a deeper understanding of how eye tracking improves performance and safety in complex, safety-critical systems.
:quality(50)){kind=logo}
Customer stories
How eye tracking streamlines space industry operations
OHB Sweden recently partnered with Tobii to explore how eye tracking could enhance operator training, software implementation and mission efficiency.
:quality(50))
Customer stories
Wearable eye tracking in traffic control room study
The University of Birmingham used eye tracking to examine how different operators perform road traffic control tasks and make decisions based on noisy data streams from various sensing technologies and historical data.
:quality(50))
Customer stories
Using eye tracking to reveal children's moral development
At Hunan Normal University, Associate Professor Yan Zhiqiang studies how children perceive morality in a world shared with robots — exploring whether moral choices are innate or learned.
:quality(50))
Research Spotlight Interview
Developing natural human-machine interaction
Prof. Dr. Kai Essig describes how eye tracking contributes to cutting-edge developments in natural user interfaces between humans and technical systems.
:quality(50))
Webinars
Tobii eye tracking in simulation research
This webinar explores how eye tracking can be applied in simulation-based research to study human behavior, attention, and performance across different domains.
:quality(50))
Scientific publication
Industry 5.0: Robots reducing workers’ cognitive load
A research team from Politecnico di Torino, embarked on a mission to quantify human cognitive load during HRC in a product assembly task.
:quality(50))
Report and papers
Seeing risk before it happens in medical device development
Discover how eye tracking provides objective insight into user behavior, helping teams identify risks earlier and strengthen human factors work.
:quality(50))
blog
How eye tracking validates medical device safety and performance
Discover how eye tracking gives MedTech companies objective, reproducible insights into real‑world device use and the visual attention that drives every decision.
:quality(50))
Customer stories
How eye tracking is improving medical device safety
Dr. Karen K. Giuliano leads an interdisciplinary nursing and engineering research team conducting groundbreaking work that combines clinical experience with wearable eye tracking to improve the safety and usability of IV smart pumps.
:quality(50))
Scientific publication
Improving safety during offshore drilling operations
Interest in studying human factors that can be the cause of accidents has risen among researchers and industry professionals. Researchers compared eye movements of a novice and expert as indicators of situational awareness within a drilling simulation.
:quality(50))
Customer stories
Enhancing aviation safety and design with eye tracking
Empowered by Tobii’s eye tracking technology, researchers uncovered new insights that could shape future flight deck designs and pilot training programs.
:quality(50))
blog
Improve workplace safety with eye tracking
Identify risks in work environments and improve employees' situational awareness.
Our technology
Our technologyEye tracking for different ways of working
Choose the eye tracking setup and tools that fit your research, from controlled screen-based studies to natural interaction with intelligent systems in real-world environments.
:quality(50))
:quality(50))
:quality(50))
:quality(50))
Bring human insight into your research
Discover how eye tracking can help you understand attention, behavior, and interaction across AI, machines, and robotics.
FAQs
Quick answersDiscover more about eye tracking human-AI research
Learn how eye tracking can support research into attention, decision-making, and behavior across AI, human-machine, and human-robot interaction.
Resources & community
Resources & communityEverything you need to get started
Free training, open-source tools, and direct support, designed to get you from unboxing to publishable results as fast as possible.
Tobii Academy
Free online learning platform with structured courses covering every stage of eye tracking research, from fundamental concepts to advanced analysis techniques.
→ Eye tracking fundamentals and methodology
→ Experiment design best practices
→ Tobii Pro Lab software training
→ Data analysis and interpretation
→ Certification tracks
Open-source research tools
50+ community-curated tools, experiment scripts, and integration libraries across the full eye tracking workflow. PsychoPy, MATLAB, Python, LSL, and more.
Tobii Connect support portal
Knowledge base, firmware updates, troubleshooting guides, and direct support from Tobii's technical team. Your first stop for any hardware or software question.
→ Product setup and troubleshooting guides
→ Firmware and software downloads
→ Data quality methodology documentation
→ Direct ticket support for registered products
→ Sample projects and demo recordings