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Understand interaction and performance
Study what users, clinicians, patients or trainees notice, miss and prioritize when interacting with medical devices, software, workflows, healthcare environments and training scenarios.
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Eye tracking for healthcare research and innovation
Understand visual attention, eye movements, and pupil response across medical devices, software, workflows, training environments, and healthcare research.
Eye tracking provides objective data that helps researchers, engineers, human factors specialists and clinical educators study behavior, evaluate attention-related challenges and improve products, systems, research and training.
Make visual behavior measurable
Across pharmaceutical, biotechnology and medical technology applications, eye tracking helps teams make visual behavior measurable.
In some projects, the goal is to understand what people notice, miss, and prioritize when interacting with devices, software, workflows, training scenarios, or healthcare environments. In others, gaze, eye movement, and pupil data are used to investigate cognition, neurological function, physiological response, or clinical research questions.
By adding objective data to research, usability studies, training scenarios and interface evaluations, eye tracking can help teams uncover insights that observation, performance data or self-reported feedback may miss.
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In practiceTwo ways healthcare teams use eye tracking
Eye tracking supports healthcare research and innovation in two ways: by revealing how people interact with healthcare technologies and environments, and by enabling controlled studies of the eye itself.
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Measure gaze, eye movements and pupil response
Use eye tracking to collect objective data in research involving pupillometry, oculomotor behavior, cognition, neuroscience, vision science, pharmaceutical research, clinical studies and medical imaging.
Applications
ApplicationsExplore eye tracking applications in healthcare
Different teams use eye tracking in different ways depending on their goals. Explore the focus area that best matches your work.
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Medical device usability and human factors
Understand how intended users visually interact with medical devices, interfaces, warnings, alarms, labeling, instructions and healthcare environments. Identify information that is missed, noticed too late, or difficult to locate.
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Clinical simulation and training
Analyze what learners and experienced practitioners notice, prioritize, and overlook during realistic clinical scenarios. Use gaze data to support debriefing, skills development and expert–novice comparisons.
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Medical technology research and innovation
Use eye tracking in medical and life sciences research to study gaze, eye movements, pupil response, cognition, behavior and interaction.
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Digital health and medical software
Evaluate how users visually navigate medical software, dashboards, apps, decision-support systems and connected interfaces.
Supporting the journey
SupportSupport across healthcare research, development and training
Pharmaceutical, biotechnology and medical technology organizations use eye tracking at different stages — from scientific and clinical research through concept development, usability evaluation, training and implementation.
Research & discovery
Study gaze, eye movements, pupil response, and cognition, across medical and life sciences research.
Product development
Evaluate how users interact with devices, software, displays, and workflows.
Usability & human factors
Reveal attention-related risks and support better design decisions.
Training and implementation
Use gaze data to support debriefing, skills development and performance improvement.
Customer cases
Customer casesDiscover how eye tracking is transforming healthcare
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Customer stories
How eye tracking is improving medical device safety
Dr. Karen K. Giuliano leads an interdisciplinary nursing and engineering research team conducting groundbreaking work that combines clinical experience with wearable eye tracking to improve the safety and usability of IV smart pumps.
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Customer stories
Revolutionizing drug inspection and training with eye tracking
Daiichi Sankyo Propharma leverages eye tracking in its DX strategy, transforming pharmaceutical visual inspections.
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Customer stories
Tracking eye movements to diagnose Parkinson’s disease
Karolinska Institute explored the possibility of using eye tracking as a prospective diagnostic tool for Parkinson’s disease, and their quest yielded exciting results.
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Customer stories
Reducing mix-ups on a pharmaceutical packaging line
A pharmaceutical company worked with Tobii Insight to conduct an eye tracking study on one of their packaging lines.
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Scientific publication
How does Parkinson’s disease alter visual search?
A study from Japan, by N. Takahashi, had individuals with Parkinson's view images and recorded eye movements and brain activity to analyze the results.
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Customer stories
Eye tracking in visual perception analysis for Alzheimer's disease patients
Researchers from the National University of Colombia (UNAL) analyzed eye movement in seven patients with Alzheimer's disease.
Trusted by innovators in healthcare and medical technology
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Our products
Our productsSolutions for healthcare research and innovation
Tobii offers eye tracking solutions for different study environments — from realistic simulations and physical workflows to screen-based research and remote studies.
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Not sure where eye tracking fits in your work?
Tell us about your users, research questions, and study environment. Our team can help identify the most appropriate eye tracking methodology and solutions.
FAQs
Quick answersDiscover more about eye tracking in pharmaceutical, biotechnology and medical technology applications
Learn how eye tracking helps teams study attention, behavior and performance across devices, digital interfaces, laboratory environments, clinical settings, and training scenarios.