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Eye tracking helps digital health products, and UX teams evaluate information hierarchy, alerts, workflows and decision-support features by showing where users direct their visual attention before they act.
Medical software often requires users to interpret complex information, respond to alerts, and move through workflows without overlooking critical details.
Eye tracking shows what users viewed, how they searched, and what they may have missed. Combined with analytics and user feedback, these insights can help teams identify friction, compare designs, and improve clarity and task flow.
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BenefitsEye tracking reveals how users interact with healthcare interfaces, helping optimize usability, efficiency, and decision-making.
Medical software and SaMD
Evaluate how intended users visually navigate software functions, complete tasks and interpret information that supports medical decisions.
Clinical dashboards
Assess whether users notice important values, trends, status changes, and alerts when needed.
Clinical decision support
Study how healthcare professionals view recommendations, risk indicators, and supporting information before making a decision.
Patient and caregiver experiences
Understand how people find and use information in apps, portals, onboarding flows, and treatment-support tools.
Connected device interfaces
Evaluate interactions with displays, controls, and software associated with connected medical devices and systems
Digital workflows
Identify inefficient search patterns, visual bottlenecks and points where the interface delays task completion.
CompareTraditional methods show actions. Eye tracking reveals attention.
Track clicks, navigation paths and feature use.
Measure if users complete the intended workflow.
Capture user expectations, perceptions and issues.
Measures workflow speed and efficiency.
Documents actions and points of hesitation.
Compare outcomes across interface versions.
Shows whether users viewed alerts, values, prompts or instructions.
Reveals how users scan the interface to find information.
Shows the order in which interface elements were viewed.
Identifies information that was overlooked or noticed too late.
Shows how visual attention is divided across dense screens or workflows.
Helps teams evaluate how interface changes affect visibility and navigation.
FeaturesEye tracking can support different stages of digital health and medical interface development.
Discovery and early concepts
Explore how users understand new workflows, interaction models, and information structures.
Prototype testing
Understand how users visually explore new layouts, workflows, dashboards or interaction concepts.
Usability testing
Study how intended users interact with the software while completing realistic tasks.
Design iteration
Evaluate whether changes to layout, hierarchy, alerts, navigation or information architecture improve clarity and task flow.
Validation support
Add attention data to help investigate what users viewed or overlooked during critical tasks.
Post-launch optimization
Use visual attention data alongside analytics and user feedback to identify friction points and opportunities for improvement.
Our products:quality(50))
This high-performance research system captures gaze data at speeds up to 1200 Hz. A screen-based eye tracker for extensive research from fixation-based studies to micro-saccades.
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Our analytical software helps guide scientific and academic eye tracking research. Take control of your study and analyze the data in detail.
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A flexible, webcam‑based approach that supports both controlled and distributed studies, while staying fully connected to the Tobii Pro Lab workflow for analysis.
Other solutions:quality(50))
Eye tracking helps research and innovation teams study visual behavior, eye movements and pupil response across medical, pharmaceutical and life sciences research.
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Eye tracking helps healthcare simulation teams understand how learners direct their attention, recognize critical cues, and respond during realistic scenarios.
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Eye tracking adds objective visual attention data to usability and human factors studies, helping teams understand what intended users notice, overlook, search for or see too late when interacting with devices, interfaces and instructions.
Talk to Tobii about how eye tracking can support digital health, medical software and interface usability studies.
Customer cases & resources:quality(50))
Whether you're testing early-stage designs or live websites, using eye tracking to analyze visual behavior gives you the clarity to design smarter and more confidently.
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In this sample report, you’ll see data and insights from a range of UX studies focusing on mobile app design, web design, prototype testing, and in-store navigation.
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Learn more about how eye tracking gets you real data-driven insights on your mobile designs so you can enhance customer experience and maximize conversions.
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Using eye tracking technology to explore ways to optimize the user experience on its medical insurance landing page to increase subscription rates.
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Watch the webinar to get guidance and hands-on tips about how to use our eye tracking research starter kit in UX and consumer research.
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Avanza incorporated Tobii eye tracking and software solutions into their UX testing processes to allow stakeholders to remotely view the gaze data of participants during live test sessions.
Quick answersPractical guidance for teams evaluating digital health products and medical software.