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Behavior research software for deeper data analysis
Eye tracking software

Behavior research software for deeper data analysis

Understand how people truly see, think, and act. Our software solutions combine eye tracking technology with powerful data analysis tools to help you capture, explore, and interpret human behavior — from controlled studies to real‑world environments.

What is behavior research software? 

Behavior research software helps researchers and organizations understand how people perceive, interact, and respond. It transforms collected data into clear, reliable insights, making it easier to uncover patterns, validate findings, and understand human behavior.

For researchers

Support the entire research process, from study design to data analysis. Gain deeper insights into attention, decision-making, and behavior across a wide range of research fields.

For businesses

Understand how people interact with products, digital experiences, and physical environments. Use behavioral insights to improve usability, optimize designs, and enhance training programs.

What is behavior research software? 

Features

Features

Advanced data analysis tools 

Our analytical software tools help you uncover patterns, measure outcomes, and generate insights that drive research, training, and decision-making.

  • Data collection 

    Collect visual attention and behavioral data.

  • Integrated analysis 

    Work with powerful, built‑in data analysis tools.

  • Clear visual insight 

    Visualize and interpret results with clarity.

  • Scalable data management 

    Manage datasets across studies and environments.

Our software

Products

Choose the right software for your study

Our solutions are designed to support different study types and analysis needs. 

Tobii Pro Lab

Tobii Pro Lab is designed for controlled studies and complex datasets where precision and consistency are essential. 

  • Flexible experiment design 

  • Precise, synchronized data collection 

  • Advanced data processing and metrics 

  • Detailed visualizations (heatmaps, gaze plots, AOIs) 

  • Efficient comparison across studies 

Tobii Pro Lab

Glasses Explore 

Glasses Explore enables you to quickly navigate, visualize, and share insights from natural behavior captured in the field. 

  • Streamlined analysis of wearable eye tracking data 

  • Easy navigation of recordings and events 

  • Clear visual overlays and attention insights 

  • Efficient workflows for reviewing and sharing findings 

Glasses Explore 

Compare

Comparison

Compare our solutions with other data analysis tools 

Unlike general data analysis tools, our solutions are designed specifically for working with attention and behavioral data.

Our software solutions

Generic data tools

Behavioral data capture
Yes

No

Eye tracking integration
Yes

No

Built‑in research workflows
Yes

No

Pre‑calculated behavioral metrics
Yes

Limited

Visualization of attention data
Yes

Limited

Use cases

Use cases

From insight to impact

Discover how our eye tracking software helps analyze attention, behavior, and decision-making across different applications.

Cognitive and psychological research 
Cognitive and psychological research 
Cognitive and psychological research 
Cognitive and psychological research 

Study perception, attention, and decision‑making with precise behavioral data.

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Education and reading research
Education and reading research
Education and reading research
Education and reading research

Understand how learners engage with educational content, reading materials, and digital resources to improve comprehension and retention.

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Consumer research and human insight 
Consumer research and human insight 
Consumer research and human insight 
Consumer research and human insight 

Understand what captures attention and drives decisions in real‑world contexts. 

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UX and usability testing 
UX and usability testing 
UX and usability testing 
UX and usability testing 

Optimize interfaces, content, and digital experiences based on observed behavior. 

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Training and performance analysis 
Training and performance analysis 
Training and performance analysis 
Training and performance analysis 

Improve learning outcomes by analyzing how users interact with tasks and environments. 

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Safety and operational research 
Safety and operational research 
Safety and operational research 
Safety and operational research 

Identify risks and improve performance in complex or high‑stakes environments. 

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Trusted expertise

Why choose Tobii

Why choose Tobii

Proven in research and practice 

Used by universities, research institutions, companies, and organizations worldwide, our software solutions support both scientific studies and real-world applications, helping teams gain deeper insights into human behavior.

  • Tobii eye tracking software used in thousands of scientific publications 

  • Over 20 years of experience in eye tracking technology 

  • Built for accuracy and reliability

  • Designed for real‑world research environments

  • Chosen by researchers and leading companies worldwide

Proven in research and practice 

Trusted by the world's leading companies and academic institutes

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Unilever packaging research case study using eye tracking
Harvard university logo
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University of Cambridge logo
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Princeton university logo
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Stanford university logo
How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5
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With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.

How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5

How Kubota improved inspection training with eye tracking 
Studying human performance and attention at NASA Langley Research Center
Designing better putters with eye tracking; How PING used Tobii Pro Glasses 3 to improve putting performance
How eye tracking and visual insights can give F1 drivers a winning edge
Improving thoracoscopic surgery training using eye tracking technology
Denso halves training time thanks to eye tracking
Improving package design for Unilever
TV advertising research for Facebook
 How eye tracking is improving medical device safety
Navigating museum narratives with eye tracking
Tracking eye movements to diagnose Parkinson’s disease
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Our hardware

Pair our software with Tobii eye trackers

FAQs

Frequently asked questions

Learn more about about behavioral research software and data analysis.