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What is eye tracking?

Tobii Pro ラボ

Overview

Tobii Pro Lab constitutes – together with Tobii Pro hardware – a complete solution for behavior research. It provides a visual user interface and dedicated software features that efficiently guide and support the researcher through all phases of an eye tracking experiment – from test design and recording to analysis.



Complete solution for researching human behavior

Designed to facilitate good experimental practice, Tobii Pro Lab makes it simple for beginners to get started with eye tracking and offers a large degree of flexibility as you grow your research ambitions.

Workflow efficiency

Ready-to-publish results

Data you can trust

Why use Tobii Pro Lab?

Learn more about multimodal research solutions

Tobii-Pro-Spectrum-data-steps.jpg

Tobii Pro Lab facilitates the combination of eye tracking with biometric data streams, like EEG, GSR, and ECG via multimodal. Native integration of the [Shimmer3 GSR+ Unit](/en/main/products/accessories/shimmer3-gsr-unit) provides a single software solution when used together with our screen-based hardware. 

Integration and multimodal

Software editions

Full Edition

Analyzer Edition

Screen-Based One Edition¹ 

Screen-based Edition

Software editions 

Features

Design - Your experiment flexibly and without compromises. Easy-to-use UI, no coding required.

Record - Tobii Pro Lab is optimized and fine-tuned to capture your data with our world-leading HW.

Inspect and analyze - Have multiple options to inspect your recorded data visually. The enormous set of pre-calculated metrics gives you a head start on your output of interest.​

Data - You have complete control and access to the locally stored raw and processed data at any time.

Flexible payment model  - Purchase a perpetual license or run more flexibly on a subscription contract.

Continuous development - We continuously work on improvements based on your feedback. 

Gain your trust - For thousands of people across companies and universities, large and small, Tobii Pro Lab is where eye tracking research happens.

Benefits of buying Tobii Pro Lab

Publications

How sleep-deprived people see and evaluate others’ faces: An experimental study 

Exploring the awe-some: Mobile eye-tracking insights into awe in a science museum 

Cross‑cultural differences in early expectations about third party resource distribution 

Relevant publications — Tobii Pro Lab

System requirements

Compatible eye trackers for research

Required components

Optional components

Additional requirements

¹Legal notice

System requirements  

Downloads

What's new

Tobii-Pro-Lab-Visualization-tab-demo.JPG

Check out our latest product changes as we continue to improve Tobii Pro Lab to empower your team with more functionalities for your research work. Stay up-to-date and upgrade your Tobii Pro Lab if you have not already done so.

What's new in Tobii Pro Lab

Check out our online shop to purchase this product.

Want to buy

We are offering the chance to try out Tobii Pro Lab eye tracking software. Fill out the form to request a free trial.



Request a free trial

 Fill out the form and one of our experts will reach out to you.

Are you interested in this product?

Related Products

Tobii Pro Lab, our eye tracking software supporting screen-based and wearable eye trackers. Guides the researcher through the entire research workflow. 

Tobii-Pro-Lab.png

Eye tracking software for behavior research

Software designed for behavior research. It supports you through all phases of your study, making it easy to design, inspect, and analyze your research. 

消费者与用户体验研究 

消費者行動とUX評価

Everyone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.

Helping you see through the eyes of the consumer 

Our solutions

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Unilever

P & G

Ipsos

Oriflame

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Trusted by

Tobias Graaf Bjöersdorff

Jeroen van der Kallen

Jonas Yden

Testimonials

Related products

Tobii-Consumer-research-UX.jpg

Tobii-Consumer-research-UX

Eye tracking allows you to see things from the consumer's perspective. With these insights you can optimize the customer journey, your products and UX. 

Use eye tracking to see through your customers’ eyes 

Consumer research and user experience 

Tobii Pro グラス3

Our wearable eye tracker empowers you with quality behavioral data in any environment, whatever you’re studying. Powerful first-person insights, in any context.  

A deeper understanding

Observe and analyze human behavior in authentic environments. Tobii Pro Glasses 3 takes consumer and scientific research out of restricted settings and into the real world, freeing participants to act naturally. The glasses record a detailed first-person perspective, so you can stand back while observing on a screen in real-time and collecting quality data.  

Wherever, whenever 

How they work

Capture

Observe 

Understand

How do Tobii Pro Glasses 3 work?

Field of uses

Tobii Pro Glasses 3 are designed for versatility. That means they work as well in a car as a classroom, collecting first-hand attention data without missing a beat. It’s the wearable eye tracker of choice for thousands of scientific researchers, marketers, UX designers, and manufacturers across the world. 
 
### Here’s how they use Tobii Pro Glasses 3:  

User and consumer research

Training and assessment

Limitless possibilities  

Components

- 16 illuminators and four eye cameras integrated into scratch-resistant lenses 

- Scene camera with a 106° field of view 

- Built-in microphone captures environmental sound for more context 

- Robust design that fits under headwear and protective gear 

- Optional lens accessories for sun and dust protection, eyesight correction, and reflective markers for motion capture compatibility

More than a pair of glasses

Tobii-Pro-Glasses3-controller-software-analysis.jpg

- Controller app that runs on Android, Windows, and macOS in English, Chinese, and Japanese  

- Observe behavior in real-time with gaze visualizations 

- Automatic video documentation of user sessions and interviews  

- Mark events during observation to save time during interview and analysis  

- Export video in full or in snippets 

Want to go deeper? Dive into the data with our analytical software, [Tobii Pro Lab](/en/main/products/software/behavior-research-software/tobii-pro-lab/). 

Easy-to-use software 

Reliable eye tracking across the population regardless of eye color or shape 

Slippage compensation and persistent calibration for consistently strong data

Best-in-class technology

Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings. 

Behavior research software

Our products

Tobii Pro Lab