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See what slows your warehouse down
Understand how workers visually navigate picking, packing, and verification tasks.
Eye tracking reveals where attention is directed during everyday warehouse operations, helping you identify inefficient processes, missed information, and opportunities to improve performance.
Why eye trackingYour warehouse data shows where time is lost. Eye tracking helps reveal why.
Warehouse performance data can show where delays or errors occur, but not always what happens while a task is being completed. Two workers may complete the same pick differently, searching between a screen, shelf, location code, and product information before making a selection.
Eye tracking captures gaze alongside a first-person view of the task. Combine visual behavior with task times, errors, and worker feedback to understand how work is carried out and identify opportunities for improvement.
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Benefits
Key benefitsUncover opportunities to improve warehouse operations
Use gaze data to investigate how workers find information, verify tasks, and apply experience during real-world workflows.
Visual search
See how workers locate bins, labels, products, and other task-relevant information to identify where searching creates unnecessary friction.
Repeated checking
Identify when attention moves repeatedly between instructions, devices, products, and locations to uncover inefficient task sequences.
Critical information
Understand whether important labels, instructions, and prompts receive attention and when they are viewed during a task.
Expert routines
Compare how experienced and less experienced workers approach the same workflow to identify strategies that can inform training and onboarding.
First-person review
Review gaze recordings with workers to add context to actions, decisions, and moments that may be difficult to recall after a task.
Workflow evaluation
Compare gaze, task time, and accuracy before and after changes to labels, instructions, layouts, or processes.
Workflow areas
Workflow improvementsStudy the workflows that shape warehouse performance
Focus eye tracking research on a specific task or process to understand visual behavior and evaluate potential improvements.
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Solutions
SolutionsFind the right approach to improve operation training
Use eye tracking with your own team or work with Tobii experts to identify opportunities to improve warehouse processes, efficiency, and employee training.
Tobii Insight Services
Get support turning a warehouse challenge into a focused eye tracking study. Tobii Insight Services can support the complete research process or individual stages depending on your needs.
Study design and methodology
Data collection and analysis
Interpretation of findings
Recommendations based on your research
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Eye tracking glasses
Capture visual attention during warehouse tasks
Record gaze and first-person video as employees carry out picking, packing, and other warehouse tasks. Use Tobii Pro Lab to analyze recordings, compare workflows, and uncover opportunities for improvement.
Capture gaze and first-person video
Record natural warehouse workflows
Compare experienced and new employees
Review and share findings with your team
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Steps
From question to actionA focused study. A practical next step.
- 01
Define
Choose one warehouse workflow to investigate and decide what a successful improvement would look like.
- 02
Observe
Record picking, packing, or other warehouse tasks with a clear plan and participant briefing.
- 03
Understand
Review gaze, task performance, and employee feedback together to identify opportunities for improvement.
- 04
Evaluate
Make a targeted change and compare results to see whether it improves the workflow.
Customer stories
Customer storiesDiscover how companies improve training and performance
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“The accuracy and efficiency of the inspection process has been improved, the eye tracker has proven useful for training — we have halved the training time for new hires.
Denso halves training time thanks to eye tracking
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Let's chatFind the right approach for your warehouse study
Tell us about the workflow you want to investigate and the operational questions you want to answer. Our team can help you determine the right approach for your study.
FAQs
Quick answersLearn more about eye tracking in warehouse operations
Find answers to common questions about using eye tracking to study warehouse workflows, worker behavior, and operational performance.
Resources & support
Resources & supportEverything you need to get started
Explore tools, training, and expert guidance to help you get started with eye tracking and turn insights into practical improvements.
Training and skills assessment
Discover how eye tracking can reveal differences in visual strategies and help researchers investigate expertise, training, and skill development.
Start learning
Explore webinars, customer stories, and practical articles to learn how eye tracking can support warehouse operations, training, and process improvement.
Tobii Connect support portal
Access product guidance, learning resources, and support for your eye tracking setup.
Get in touchLet's find a better way to work
Tell us what you'd like to improve. Our experts can help you explore how eye tracking could support your goals.